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Author name: Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert. She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

Are You Getting In Your Own Way? 3 Questions To Ask Yourself

We all have these amazing things we want to accomplish in our businesses, and I totally believe that we can have everything we want. But we are messy human beings with baggage and challenges that can make it hard for things to work out. Sometimes that big barrier, and the thing that stops us most […]

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How To Fix Your Business Messaging So It Grows

When our businesses aren’t growing, we’re struggling with exactly what we want to say and social media feels hard – the problem lies in our messaging.  Our messaging is what gets people to care about what we do, and makes us authentic, intriguing and magnetic. It’s the thing that makes someone think, “OMG, this is

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Before You Can sell A Course You Need To Do This

Courses are everywhere – everyone’s talking about them, offering them and telling entrepreneurs to create them. I get it, the natural progression of knowledge and growth is making a course about it.  But before we even think of creating a course, certain things have to be in place because great content isn’t enough, even if

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Why It’s Ok To Take Longer To Grow Your Business

A lot of the messaging we hear in business today is all about fast growth, overnight success, and things falling into place quickly, and we feel bad because we aren’t “successful yet”.  Building a really great business takes time, and that’s a good thing. We have to go through multiple iterations to figure out what

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Why Decluttering & Creating Space is the Greatest Gift Moms Can Give Themselves w/Krista Lockwood

Moms are notorious for letting clutter crowd our space. We rarely feel like we have our own dedicated space in our homes, and we’re always looking for a tiny nook and cranny to work and run our businesses.  Decluttering isn’t just about having a cleaner, more organized house, it’s about creating the space that supports

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Why Writing Good Content Isn’t Enough to Get Sales

One of the biggest pieces of marketing advice we’re given is to put considerable effort towards writing really good content – that the more well-written an email, sales page or website is, the better it is at connecting with people.  The truth is, filling pages with content just to tick a box isn’t just exhausting,

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We Have to Stop Believing That Raising Teenage Girls Is Difficult w/Dr. Michelle Deering

If you have daughters, you’ve had at least one person say that they are going to be difficult in their teenage years. There are so many cultural stereotypes around teenage girls, and I’m tired of people telling me what kind of person my daughter will be. Where does this negativity come from? How do we

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Why Conscious Parenting Can Teach a Lot About Improving Our Romantic Partnerships w/Beth Rowles

When our partners drive us crazy, we naturally get frustrated, and wait for them to fix themselves – which usually doesn’t work. At the same time, we give our children the love and understanding to be different and to grow in their own way. What if we could apply this concept of conscious parenting to

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