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Why Writing Good Content Isn’t Enough to Get Sales

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One of the biggest pieces of marketing advice we’re given is to put considerable effort towards writing really good content – that the more well-written an email, sales page or website is, the better it is at connecting with people. 

The truth is, filling pages with content just to tick a box isn’t just exhausting, it can also work against us. 

What matters more than the content is the message and its ability to tap into people’s hearts and souls. In this episode, I’m going to share why writing good content shouldn’t be our primary focus, and how this actually makes marketing less stressful.

Business and spreading the message that you want to spread shouldn’t be exhausting, it should be invigorating, passionate, life-giving, exciting and impactful.

-Dana Malstaff 

Three Things You’ll Learn in This Episode

  • The power of dialing in our messaging
    How can we reach and touch more people by making less content?
  • What makes our audience overlook things like typos
    How do we know if our messaging is tapping into people’s hearts and souls?
  • Why a firehose of content can dilute what we care about
    What should our messaging be centered on if we really want it to be impactful?

This Show was Made Possible By: 

If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you.

Show Sponsor


Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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