Welcome
We Believe...
Starting (and running) a business is a powerful way you find your identity again after having children.
A well-balanced day is full of different emotions. You are capable of amazing success and respect even if you cried in the bathroom earlier that day.
If you have the right village you can accomplish anything!
Your kids will learn resilience by watching you never give up
This is what we know to be true...
Every mom is a born leader !
It’s time to grow the version of yourself that feels valuable and impactful (outside of motherhood).
There are millions of moms out there with big beautiful brains that can't help but create businesses.
There’s a spark inside of us all that wants to create an impact in this world, and at Boss Mom, we want to fan that flame.
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Moms are constantly dealing with ever-changing and ever-ongoing disruptions.
Motherhood makes us flexible, and that’s our hidden edge.
Moms may reach our goals slower, but we’re masters of productivity in the in-between moments.
Loving our business doesn’t take away from loving our family—love is limitless.
Moms are natural problem solvers, and that makes us incredible entrepreneurs.
Every woman was a fully formed human with big dreams before she became a mom.
I don't want to do it alone
You’re are not meant to do this alone
We were never meant to do this mom, business, or life thing alone. Somehow we got it in our heads that shouldering the weight of EVERYTHING shows how strong we were. We came to believe that we NEEDED to be the rock for our family. But true strength isn’t proving you can handle everything by yourself; it’s recognizing that together, we are unstoppable.
We are...
Boss Mom isn’t just a business—it’s a movement reshaping how the world views moms in business.
We are moms who want to show our kids that “work” is a positive word, filled with passion, purpose, and possibility.
We are moms who refuse to choose between their family and their ambitions, knowing we can have both and thrive.
We are moms who believe in collaboration over competition, lifting each other up every step of the way.
We are moms who are redefining what it means to be a working mother in today’s world.
We are moms who embrace the beautiful chaos of businesses and babies.
We are moms who know that together, we can achieve more than we ever could alone.
Together, we’re breaking free from the myth that you have to choose between being a great mom and a successful entrepreneur.
Come join the BossMom family!
Your first step is to join our email community. We promise to give you inspiration, resources, and opportunities to help make your business and life easier.
Plus we promise to always keep your mom-life in mind.
Ees Wong
Executive Assistant
Click a team member image to learn more about them.
Dana Malstaff
Founder & Visionary
Krista Lockwood
Chief Integrator
Danielle Fetherson
Strategic Growth Manager
Melanie Fountain
Creative Consultant
The BossMom Team
When I became a mom, I knew almost immediately that “being a mom” wasn’t going to be enough for me—and I felt deeply guilty.
I decided to write a book when my son was 2 and I was 7 months pregnant with my daughter. I didn’t have a following or consistent income. I had tried a lot of things that didn’t really work. A lot of people said writing a book was just another thing that would fail, but I knew I had to do it. In 2015 I self-published BossMom and it hit #1 New Release in 3 different categories.
At the same time, we launched the BossMoms Facebook Group and BossMom Podcast. It was a lot at once, but it felt right.
What I didn’t realize was how many of us are out there, feeling that same pull and that same guilt.
Once the BossMom book was out, it took off. We secured the registered trademark, turned it into a business, and hit six figures within 8 months
THE BIG LESSON: Craving more isn’t about being unfulfilled by motherhood—it’s human nature to seek impact, respect, and growth. Just keep trying, don’t stop, and one day it will all start working.
Conceiving
Toddler Years
The Tweens
The Future
BossMom’s Birthing Story & Beyond
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Once Boss Mom started seeing success, I made it a point to show up consistently in the Facebook group. The first person I hired was a member of the group who pitched me for podcast appearances—just two hours a week—but it made a huge difference. For that first year, I was featured on one podcast a week.
Consistency, along with having my own show to establish authority, was key to the group’s growth. I listened to what my audience needed and created small products to meet those needs.
I’ll never forget the moment I realized the potential of an online business. The group had grown to 8,000 members, and during a birthday sale, I went rock climbing with my husband. When I came home, we had made $10,000 on a $47 product. That moment changed everything.
Soon after, I launched the Boss Mom Academy and Raising Your Business course (both now retired). Those early years taught me the power of online business, and eventually, I grew to $30,000 months—mind-blowing at the time.
THE BIG LESSON: Constant disruptions are a part of being a mom. When you accept them, you’ll realize just how much you can get done in those in-between moments and still reach your goals.
Conceiving
Toddler Years
The Tweens
The Future
BossMom’s Birthing Story & Beyond
Read More
While the BossMom brand was growing, life threw some serious challenges my way. In 2018, I went through a divorce, and my dad passed away after a long illness. BossMom struggled, and so did I.
I sabotaged sales, missed opportunities, kept spending the same, and BossMom fell into a deficit because I wasn’t ready to face my grief. This time in my life made me realize how much BossMom depended on me. It took us over a year to climb BossMom out of that hole.
Once I finally allowed myself to grieve, new opportunities began to emerge.
In 2020, we launched Nurture to Convert, a proprietary marketing system, along with the Nurture to Convert Society/Accelerator (NTCA), a membership and group coaching program.
After running NTCA successfully for four years, we decided to shut everything down and completely change BossMom’s business model.
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We can’t wait to share how we will make it happen (and how you can be a part of it).
As both your family and business grow, it’s natural for your priorities to change. Embrace the evolution and don’t be afraid to make big shifts that align with your new desires
Conceiving
Toddler Years
The Tweens
The Future
BossMom’s Birthing Story & Beyond
Read More
In April 2024, we made one of the biggest decisions in BossMom’s history—we shut down the free Facebook group with over 75,000 members and launched BossMom+, a dedicated social networking app for moms.
It was a bold move, and not everyone understood what I was trying to accomplish, but we stuck with the plan. I have a big vision for how we can truly support BossMoms on a big scale during this time, and offering group coaching programs just wasn’t it anymore.
We officially launched the Nurture to Convert Business Coach Certification so that others can carry on our coaching method.
We built this new site so that we can work to be a launchpad for BossMoms.
By shifting BossMom from a coaching brand to a media outlet, we’re empowering more moms, driving traffic to their businesses, and giving them the visibility they need to thrive.
This is the future of BossMom, and I can’t wait for you to be part of it.
My biggest shift during this time was giving myself permission to let go of what was ‘good’ so that we could build something ‘great’.
