We were never meant to do this mom, business, or life thing alone. Somehow we got it in our heads that shouldering the weight of EVERYTHING shows how strong we were. We came to believe that we NEEDED to be the rock for our family. But true strength isn’t proving you can handle everything by yourself; it’s recognizing that together, we are unstoppable.
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When I became a mom, I knew almost immediately that “being a mom” wasn’t going to be enough for me—and I felt deeply guilty.
I decided to write a book when my son was 2 and I was 7 months pregnant with my daughter. I didn’t have a following or consistent income. I had tried a lot of things that didn’t really work. A lot of people said writing a book was just another thing that would fail, but I knew I had to do it. In 2015 I self-published BossMom and it hit #1 New Release in 3 different categories.
At the same time, we launched the BossMoms Facebook Group and BossMom Podcast. It was a lot at once, but it felt right.
What I didn’t realize was how many of us are out there, feeling that same pull and that same guilt.
Once the BossMom book was out, it took off. We secured the registered trademark, turned it into a business, and hit six figures within 8 months
Once Boss Mom started seeing success, I made it a point to show up consistently in the Facebook group. The first person I hired was a member of the group who pitched me for podcast appearances—just two hours a week—but it made a huge difference. For that first year, I was featured on one podcast a week.
Consistency, along with having my own show to establish authority, was key to the group’s growth. I listened to what my audience needed and created small products to meet those needs.
I’ll never forget the moment I realized the potential of an online business. The group had grown to 8,000 members, and during a birthday sale, I went rock climbing with my husband. When I came home, we had made $10,000 on a $47 product. That moment changed everything.
Soon after, I launched the Boss Mom Academy and Raising Your Business course (both now retired). Those early years taught me the power of online business, and eventually, I grew to $30,000 months—mind-blowing at the time.
While the BossMom brand was growing, life threw some serious challenges my way. In 2018, I went through a divorce, and my dad passed away after a long illness. BossMom struggled, and so did I.
I sabotaged sales, missed opportunities, kept spending the same, and BossMom fell into a deficit because I wasn’t ready to face my grief. This time in my life made me realize how much BossMom depended on me. It took us over a year to climb BossMom out of that hole.
Once I finally allowed myself to grieve, new opportunities began to emerge.
In 2020, we launched Nurture to Convert, a proprietary marketing system, along with the Nurture to Convert Society/Accelerator (NTCA), a membership and group coaching program.
After running NTCA successfully for four years, we decided to shut everything down and completely change BossMom’s business model.
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We can’t wait to share how we will make it happen (and how you can be a part of it).
In April 2024, we made one of the biggest decisions in BossMom’s history—we shut down the free Facebook group with over 75,000 members and launched BossMom+, a dedicated social networking app for moms.
It was a bold move, and not everyone understood what I was trying to accomplish, but we stuck with the plan. I have a big vision for how we can truly support BossMoms on a big scale during this time, and offering group coaching programs just wasn’t it anymore.
We officially launched the Nurture to Convert Business Coach Certification so that others can carry on our coaching method.
We built this new site so that we can work to be a launchpad for BossMoms.
By shifting BossMom from a coaching brand to a media outlet, we’re empowering more moms, driving traffic to their businesses, and giving them the visibility they need to thrive.
This is the future of BossMom, and I can’t wait for you to be part of it.
My biggest shift during this time was giving myself permission to let go of what was ‘good’ so that we could build something ‘great’.