Traditional, high-pressure, hustle-based live launches don’t make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress? Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and …
Capturing those special, uncurated moments in our children’s lives and holding onto their stories is on every mom’s priority list. However, with everything we have going on as parents and business owners, traditional scrapbooking can be daunting and overwhelming. Don’t you just wish there was a really easy way to get all the photos out …
No matter how much we want to succeed, our brains have a tendency to sabotage us, and sometimes, the only way to move beyond that is by completely breaking down our existing ways of thinking. So, with that in mind, today I want to let you know the only reason you’re overwhelmed or not getting …
5 Ways You’re Being SELFISH In Your Business (And What You Can Do To Stop It!) Read More »
We try a lot of things to stand out to consumers, but at the end of the day, being ourselves and embracing our stories will always be the most effective way to capture their attention. How can we get better at honing in on our personal stories, so we can use them in our messaging? …
Successful Branding Always Starts With A Powerful Story w/Ellie Dote Read More »
Niching down is essential for a successful business, but that doesn’t mean it’s easy. Far from it, finding a niche is one of the hardest decisions a business owner will have to make. What is it about the idea of narrowing down our scope that scares us so much? More importantly, can we push past …
I want to live in a world where moms never need to feel guilty about purchasing business courses, because they know they’ve made the right decision. The only problem is, when everyone’s marketing is so enticing, it can be near impossible to pinpoint what’s right for our specific needs. How can we look beyond the …
How to Find and Invest in The Best Business Course for YOUR Needs Read More »
As entrepreneurs, and especially as women, most of us have a deep desire to ‘save the world’ and be of value to others, and that’s beautiful, but it can make niching down incredibly difficult. The problem is, narrowing down the scope of what we do is the key to running a successful business that doesn’t …
While running a business takes work, it should never come at the cost of our inner peace. In fact, the very idea that we need to ‘hustle’ to be successful does more harm than good. The question is, where do we strike the balance between necessary, intentional effort and an all-out, harmful grind? How can …
Labor Day is like New Year for Boss Moms: kids go back to school, and we have a chance to make some big sales ahead of the holiday season. The only question is, how do we make those sales? For those of us who aren’t marketing and sales experts, it can feel a little overwhelming. …
Few things feel as exciting as creating a business around the things we use in our own lives, and sometimes, our coping mechanisms can turn into professional ventures. How can we turn something like meditation for stress alleviation into a business, so we can use what’s helped us to assist countless others? How can we …
How a Meditation App Saved Nathalie Walton’s Pregnancy and Turned into Her Dream Job Read More »
