Building a business around something super specialized can be daunting, especially when we’re worried we won’t have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level. The question is, can we build a profitable business around a highly niched concept? In this episode, […]

The new year is a time of hope, excitement, focus and intentionality. For entrepreneurs, it’s an opportunity to move our businesses forward in a meaningful way, but how do we prepare for the next 12 months so we can actually achieve our goals?  With so many ideas and strategies flying at us, it can be […]

‘Tis the season of goal setting for the new year, and as moms who have a million distractions all the time, it’s important to find the most efficient and effective way to get to where we want to go.  How do we set goals that are aligned with our capabilities? How do we build off […]

As we near the start of a new year, many of us have begun thinking about what we want to achieve over the next 12 months, and for some, picking a ‘word of the year’ is their first port of call.  When we can narrow down everything we want to accomplish into just one word, […]

Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it’s no surprise why so many business experts are all for narrowing our scopes.  The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we’re […]

Black Friday has come and gone, and I didn’t do a sale this year. Why? I just didn’t want to. So many of us get wrapped up in doing seasonal sales because that’s what we think we ‘should’ be doing, but we seldom give much thought to whether or not we actually want to do […]

For most Boss Moms, taking two weeks off would put us two weeks behind. Wouldn’t it be great if our businesses got better even when we’re not there?  The great news is, that’s possible. We just have to think about our businesses from a different perspective, and shift from thinking day-to-day, to looking to what’s […]

Once upon a time, not too long ago, who we let into our worlds was based on who lived nearby, but that’s no longer the case, and today, we can base our relationships on who really brings us joy, no matter where they are.  However, let’s face it: that can be super overwhelming at times! […]

For many of us, Pinterest is a baffling conundrum inside of an enigma, and it’s hard to pin down the kind of strategies we need to implement to market our brands on the platform. Is it a search engine or a social network? Can it work for people who sell business products?  Well ladies, today […]

As Boss Moms, we don’t have to choose between having a meaningful business and our families. We can build what we want, grow it the way we want, and in the case of our guest, run a tech company while living on a farm!  Being intentional about what we grow is super important, and when […]