A FEW OF OUR FAVORITES

OUR LATEST POSTS & EPISODES

Episode 327: Nurture Your Business: What Do Normal Business Growing Pains Look Like?

Many of us struggle with the idea that maybe we aren’t suited to be entrepreneurs. We encounter so many challenges and often end up doubting our abilities. Is your business constantly evolving and shifting? Do you need occasional breaks to achieve clarity? What should you actually focus on trying to control? On this episode, I…

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Episode 326: Dating and Finding Love As an Ambitious, Successful Woman w/Jenn Burton

At Boss Mom we know that not every mom has a partner so we wanted to make sure we offered support for those Boss Moms who are looking for love. A lot of the messages we get about love are unrealistic and don’t encourage women to get in touch with who they are. Why is…

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Episode 325: Nurture Your Business: How the Pie of Engagement Will Change How You Do Business

It’s hard not to get caught up in who is engaging in your community and of those that opt into your list and buy your programs who is really engaging and getting value.  We spend a lot of time focusing on the wrong people and on the wrong content because we don’t understand the pie…

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Episode 324: How Giving Birth Live on Facebook Helped Paige Create a Community With Over 28,000 Members w/ Paige LoPinto

  Building a business online from scratch is hard, but Paige managed to build a huge following on Facebook in just 6 months. How can you apply her content strategy to your business? Should you build a website or rely 100% on social media? Should moms wait until their babies get older before starting their…

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Episode 323: Nurture Your Business: Understanding Your Ideal Client Scale

When you get into business, you’re often told that you need to know your ideal client avatar. However, when you focus on one specific group, there’s so much you miss. Why is it so important to have a scale of your ideal clients? How can knowing your scale help you craft your marketing? On this…

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Episode 322: Three Unique Qualities that Make Women Great Leaders w/ Linda Smith

  Climbing the ladder as a woman with children isn’t easy, especially when we want to be present as our children grow up. How can women advance in their careers and become leaders without sacrificing their family life? What are the unique skills that women can bring to the table? Are women in charge supposed…

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Episode 321: Nurture Your Business: How to Start a Movement that Grows Your Business

  One of the questions I’m often asked is how I was able to create the Boss Mom Movement in such a short time and with such powerful results. Why are movements more powerful, exciting and relatable than a business that just sells products? What are the building blocks of a strong movement? How do…

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Episode 320: Tweaking vs. Pivoting, Overcoming Camera Shyness & Being Consistent w/Amy Porterfield

  Entrepreneurs are so easily caught up in “shiny object syndrome” and move to the next thing before giving the last thing a real chance. How long should you stay horizontal on one strategy, system, or tactic? Does work-life balance exist? How do you get over the shyness of being on camera? On this episode,…

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Episode 319: Nurture Your Business: How to Leverage Holidays and Special Dates to Grow Your Business

  We often don’t leverage holidays and special days enough–but we should! Why are holidays such a great way to get your audience excited about your products? How are the special moments in our lives also opportunities for us? On this episode, I talk about the power of infusing special days and holidays into your…

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Episode 318: How to Go From Fear-Based Marketing to Putting Love at the Core of Our Messaging w/Michele PW

  The rules of traditional direct response marketing require us to push on our prospects’ biggest fears and negative emotions. How is this messaging confusing to the consumer? How can we tap into the right kind of emotions? Why is it so valuable to know what’s keeping your ideal client up at night? On this…

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