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Krista Lockwood Built a 6-Figure Business, Now She’s Selling It: Here’s Why


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As entrepreneurs, we pour ourselves into building these amazing businesses, the last thing we’d ever consider is shutting them down, especially when they’re doing well. Why would we choose to walk away from something that’s actually working? 

Well…that’s where Krista Lockwood found herself. After building a 6 figure business over the last 5 years, she has decided to sell it and move on. 

Our kids change as they grow, and so do we. What lit us up before might not be right for us now, and that’s okay. 

How did Krista make this huge decision? How do we deal with the guilt and uncertainty that comes with making a big move? 

In this episode, founder of Motherhood Simplified, Krista Lockwood returns to talk about the new chapter in her journey, walking away from a perfectly good business and why it’s important to align your career moves with your current life phase.

Your business deserves to be loved as opposed to being run by somebody who just isn’t excited about it anymore. -Dana Malstaff

Things You’ll Learn in This Episode

  • How to know it’s time to pivot
    Most people would rather stick with a successful business even if it’s no longer making them happy. How do we know it’s time to stop doing something even if it’s going well?
  • Stop feeling guilty about change
    Why is it important to make sure your work fits with your family life? How can you handle changes without feeling guilty or worried?
  • How to avoid the temptation to keep scaling
    How do we check in with ourselves so that we can move on from the business before we start neglecting the community we’ve built?


Guest Bio

Krista Lockwood, the founder of Motherhood Simplified, is a mom who has successfully decluttered her entire home. She doesn’t teach decluttering in theory. Instead, she shares practical tips and strategies that have worked for thousands of other moms. Krista’s approach is grounded in her own experiences, ensuring that she never asks you to do something in your home that she hasn’t done herself. Her mission is to help moms find the sweet spot of having enough but not too much, allowing them to feel less stressed in their homes. Through her platform, Motherhood Simplified, Krista provides resources, guidance, and community support for simplifying the journey of motherhood.

Check out her Website | Podcast |  Instagram



Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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