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Dana Malstaff

What does building a business with integrity actually look like?

With information so readily available, we see people with no training and experience make it in business coaching and online content, and it begs the question: does integrity matter? If we want to be beacons of hope for our clients and build businesses that make an impact and stand the taste of time, integrity absolutely …

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She Invents Toys for a Living! A Delightful Conversation on Creativity & The Toy Industry w/Azhelle Wade

As parents, toys and play are a BIG part of our lives, but we don’t often think about what goes into creating, designing and marketing them. The world of toy invention is incredibly fascinating and fun, and an interesting space to build a business.  Creativity, invention, and using our brains to cultivate ideas and create …

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It’s All About The Messaging: How To Up Your Branding Game w/Naomi Gee

Success in business always comes down to one thing: branding.  With the right branding, we can reach whatever goals we set for ourselves. The only question is, what does the ‘right’ branding actually entail? More importantly, is it possible to get that branding right without adding a ton of work to our plates? In this …

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Feel All the Feels: Heather Chauvin On the Power of Accepting Our Emotions

Being human, a woman and a mom comes with a whole lot of emotions, but we don’t often give ourselves the permission to really feel them. When we suppress our feelings, we’re hiding from ourselves, and operating without some very important insights.  As uncomfortable as it is, learning to embrace our emotions is a life …

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Should you follow marketing trends on social media?

Social media often feels like something that diverts our attention and causes us to do more than we need to, but there’s no denying that it has value in growing our businesses.  The challenge is, there are so many social media trends constantly coming at us, it’s hard to know what to take action on, …

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Teaching Your Kids About Sex Doesn’t Need to Be Awkward, But it Does Need to Happen w/Cath Hakanson

There is no ‘right’ way to talk about sex with our kids. How we choose to do it is deeply personal, and no one else should ever dictate how we do it.  That said, sometimes, hearing how others have done it can be incredibly helpful. The only question is, in a world where it’s so …

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A Productivity Plan for Overwhelmed Moms: How to Conquer Our Goals Without Burning Out w/Cara Harvey

For moms juggling family and business, productivity and efficiency can feel near-impossible. Everything we have going on can leave us feeling overwhelmed and guilty about not meeting our goals, but we don’t have to, if we have the right plan.  Society tells us that we have to hustle around the clock to be successful, but …

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“The Magic Is In the Pre-launch”: Why Live Launches Don’t Work & What We Can Do Instead w/Brenna McGowan

Traditional, high-pressure, hustle-based live launches don’t make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress?  Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and …

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Finally, A Stress-Free Way To Store Our Memories: Vanessa Quigley On The Story Of Chatbooks & Why Their Marketing Is So Dialed In With Moms

Capturing those special, uncurated moments in our children’s lives and holding onto their stories is on every mom’s priority list. However, with everything we have going on as parents and business owners, traditional scrapbooking can be daunting and overwhelming.  Don’t you just wish there was a really easy way to get all the photos out …

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5 Ways You’re Being SELFISH In Your Business (And What You Can Do To Stop It!)

No matter how much we want to succeed, our brains have a tendency to sabotage us, and sometimes, the only way to move beyond that is by completely breaking down our existing ways of thinking. So, with that in mind, today I want to let you know the only reason you’re overwhelmed or not getting …

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