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Permission to Pivot: Shifts and Iterations in Our Businesses Are Totally Normal w/Krista Lockwood

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The journey of growing our businesses is anything but a straight line. We evolve, change our minds, and things shift in our worlds. We’ll go through stages of figuring things out, reworking things and pivoting and that’s totally okay! That journey builds up a toolkit that makes our communities stronger. 

How do we figure out if we’re in the right niche and talking to the right people? How do we stop feeling bad about pivoting and moving into new ideas? 

In this episode, returning guest and founder of Motherhood Simplified, Krista Lockwood returns to give us a peek into her evolution and share why it’s okay for our ideas to change.

A teacher doesn’t share with you as they are learning. The teacher takes the best lessons from everything they’ve learned

-Dana Malstaff 

3 Things You’ll Learn in This Episode

  • Creating a results framework
    How can we reverse engineer what we’re good at so we can succinctly explain why it works?
  • It’s hard to build a community on celebration
    Why is it so powerful to create a space where people can share their struggles without judgment?
  • Sharing from our wounds vs. our scars
    How do we know if it’s too early to start teaching something even if we’re passionate about it?


Guest Bio

Krista Lockwood is the Founder of Motherhood Simplified, where she teaches decluttering for moms who don’t want to be full blown minimalists. In 2013, she and her husband moved from Alaska to Florida with only one suitcase each. While she doesn’t believe you need to go that extreme, she has been able to master the balance of having enough, but not too much. Krista strongly believes we all have what it takes to create the lives and homes we want, no matter what that looks like. On top of her courses offered on decluttering, Krista is the host of the Motherhood Simplified Podcast.

Visit her WebsiteFacebook Group | Podcast | Instagram | Business Instagram | Free-training

Listen to Krista’s other Boss Mom episodes:

The Impact of Clutter on Our Mindset and Emotional State w/Krista Lockwood

Why Decluttering & Creating Space is the Greatest Gift Moms Can Give Themselves w/Krista Lockwood


This Show was Made Possible By: 

If your business is all about helping people improve their lives (not their business) then the Nurture to Convert Accelerator is for you. Odds are you’ve been running your business, creating content, doing all the things, but you’re not seeing growth. That’s because you most likely have a messaging problem and the Nurture to Convert Accelerator can help.

Check us out and schedule a call to find out if it’s the right fit for you | www.nurturetoconvert.com

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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