Author name: Dana Malstaff

As entrepreneurs, we pour ourselves into building these amazing businesses, the last thing we’d ever consider is shutting them down, especially when they’re doing well. Why would we choose to walk away from something that’s actually working?  Well…that’s where Krista Lockwood found herself. After building a 6 figure business over the last 5 years, she […]

Today’s rules of marketing force us in one direction: be everywhere, all the time, non-stop.  It’s all about more content, more entertainment, and of course – more virality. Here’s the problem for moms: this isn’t a sustainable version of marketing. It’s exhausting, guilt-inducing and unrealistic. Our life requirements don’t align with being online all the

As entrepreneurs, there’s a ton of pressure to commit to one thing and stick with it, no matter what. Even though we’re constantly evolving, switching things up makes us think we’re wishy-washy, indecisive and uncommitted. Does that mean we have to sell and say the same thing forever, even when it’s no longer in alignment

So many women have juicy and purposeful potential inside them, but because they’re too depleted to see the possibilities, it never sees the light of day.  We tell ourselves that being moms is what’s holding us back. The truth is: not tapping into our potential has nothing to do with our kids, and everything to

Visibility is crucial for business growth, getting new clients, and increasing sales. However, for many, especially women and mothers, being seen is a significant challenge. Beyond the realm of business, there’s a deeper struggle: the quest for identity and purpose.  Balancing personal aspirations with societal expectations can be overwhelming. The fear of judgment often holds

Navigating the rollercoaster of entrepreneurship, particularly for Boss Moms, involves constant shifts, uncertainties, and tough decisions. One of the most daunting challenges is the pivot – transitioning from a known, successful path to something uncertain. It’s not just about the business; it’s about the emotional turmoil that comes with it. Doubts creep in – Will

As moms, we know the struggle of never having more than 10 minutes to ourselves. We are always constantly juggling multiple tasks with barely a moment to spare. It can get overwhelming and frustrating especially when we lose focus.  Is there a solution that takes just one minute of our time and can make a

As moms, we’re bombarded with advice from all angles – including successful men.  Should we really be taking advice from them?  Their success is undeniable, and they may make really great points, but can they truly understand the intricacies of motherhood? This dilemma leaves us torn between wanting to benefit from their wisdom and doubting

As moms, there’s a constant pressure to put our maternal identity above everything. Of course, our kids are important, but there’s a lot more to us than that.  Juggling a million tasks, striving to ensure everything runs smoothly. Constantly worrying if everyone around us is okay. As moms, it’s a heavy burden we carry.  The