Posts by Dana Malstaff
Episode 318: How to Go From Fear-Based Marketing to Putting Love at the Core of Our Messaging w/Michele PW
The rules of traditional direct response marketing require us to push on our prospects’ biggest fears and negative emotions. How is this messaging confusing to the consumer? How can we tap into the right kind of emotions? Why is it so valuable to know what’s keeping your ideal client up at night? On this…
Read MoreEpisode 317: Nurture Your Business: A Different Way to Think About Your Social Media Strategy
It’s common right now for people to publish social media content that isn’t really achieving anything for their brand. Why is it so important for us to publish with engagement and our core offering in mind? How do we adjust our strategies so that the social media algorithms benefit us? On this episode I…
Read MoreEpisode 316: From Brave Mom and Celebrity Hair Extension Specialist to MS Fighter w/Lacy Gadegaard
Building a business from scratch is hard enough, but what happens when the absolute unexpected happens? How do you deal with the things you can’t control? And most importantly, how do you build a business that can continue making profit when you can’t be there? In this episode, Lacy Gadegaard shares her amazing story on…
Read MoreEpisode 315: Nurture Your Business: How to Leverage the Power of Mind Maps for Your Business
Mind maps are a great way to brainstorm, and they serve as a great starting point for getting ideas out of your head. Why are mind maps so freeing? Why is it so important to understand how your brain works and comes up with ideas? On this episode, I talk about why mind maps…
Read MoreEpisode 314: How to Build Your Life and Business When You’re Not the Typical Mom w/ Stefani Reinold
We all feel pressured to “do the right thing” when it comes to our careers. This usually ends up causing us to make safe choices that might bring money but take away our time and suppress what we really want to be doing. How do you decide what field you should work in? Is…
Read MoreEpisode 313: Nurture Your Business: I Don’t Need Your Momentum, I Just Need Your Control
A lot of business owners do too much too fast because they are terrified of losing momentum. Why is control more important than momentum? What do successful businesses do to grow steadily? Why is it so crucial for us to slow down? On this episode, I talk about a powerful lesson learned from a…
Read MoreEpisode 312: NJ Rongner on How to Validate Ideas and Launching Her New Podcast
Launching a new podcast requires a lot of dedication and discipline. How do you make sure your idea is good enough to get people interested? How do you balance between promoting your guests and making sure you’re getting unique stories? On this episode, blogger–and now podcaster– NJ Rongner is back to talk about launching…
Read MoreEpisode 311: Nurture Your Business: 5 Must-Read Business Books
Reading is a necessary part of self-development and growth. What can we learn about emotional intelligence, communication, creativity, and making decisions? How can books help us become better versions of ourselves and better business owners? On this episode, I talk about 5 books with a tremendous amount of value and how they can help…
Read MoreEpisode 310: How Sharing Stories Can Grow Your Business w/Dawn Gluskin
We often make the mistake of thinking our prospects don’t want to hear our life stories, what we learned from our mistakes, or why we do the things we do. Stories do more than share your expertise—they create connections. What types of stories should you tell? What makes your story unique? On this episode,…
Read MoreEpisode 309: Nurture Your Business: “Inside Out” Shows Us Why We Need All of Our Emotions in Business
Our emotions dictate how we interact with our environment and people around us, and we often do ourselves a huge disservice by shutting out negative emotions. Why is it important to give all your emotions room to come to the surface? What happens when we push aside feelings like anger, fear and disgust? On…
Read More