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Dana Malstaff

Is it worth starting a Facebook group for my online business?

Starting a Facebook group is a great way to connect with your ideal clients, build your community, and simplify your marketing strategy. But is it worth the effort? The simple answer is yes. Although many sales and marketing gurus will tell you Instagram is where you need to be for your business to do well …

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How to make money on social media.

How To Make Money On Social Media Without Feeling Scammy

Are you struggling to make money on social media? We’ve been led to believe that making sales on social media should be easy. If you have a social media following, then all your followers will convert and eventually buy your products or become your clients. Cha-Ching, instant sales! My guess is you’ve realized that’s not …

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When Should My Kid Get An iPhone? The Guide to Safely Introducing Tech Into Our Children’s Lives w/Anne Marie McDonald

Technology is brilliant, helpful and powerful, but it can also be a bit scary when it comes to our kids getting devices for the first time. For parents who grew up in a time where Siri or TikTok didn’t even exist, how do we acclimate to tech being an ever-present part of our kids’ lives, …

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If Your Business Feels Like A Chore, It’s Time To Explore Something New! w/Bev Feldman

Running a business comes with its fair share of challenges, and there will be times when being an entrepreneur just isn’t fun. The question is, when are those challenges a necessary evil, and when is it time to try something else? Pivoting in business can be vital for our sanity, but how can we be …

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The Possibilities When You Start as A VA w/Nicole Terrell

As Boss Moms, we all want to achieve big things, but that doesn’t always mean we have a clear idea of what that might look like.  Luckily for those ladies who just aren’t sure what their bigger picture is, Virtual Assistance can be a great starting point. There’s no simple way to describe what a …

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How Melissa Corkum Built a Hyper-Niched Business & Created a Safe Space For a Radically Under-Served Community

Building a business around something super specialized can be daunting, especially when we’re worried we won’t have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level. The question is, can we build a profitable business around a highly niched concept? In this episode, …

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Can evergreen actually make as much money as live launches?

We have all been led to believe that live launches are a better marketing model than evergreen. However, there are many things involved in live launches that make it difficult for mom business owners to be successful and actually make the money they want. We’ve seen the few entrepreneurs online that make live launches look …

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A Positive Restart: How to Step Into the New Year With a Strategic Plan, Not the Baggage of the Previous Year w/Meliss Jakubovic

The new year is a time of hope, excitement, focus and intentionality. For entrepreneurs, it’s an opportunity to move our businesses forward in a meaningful way, but how do we prepare for the next 12 months so we can actually achieve our goals?  With so many ideas and strategies flying at us, it can be …

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How to actually hit your goals next year: A strategic plan to keep us on track

‘Tis the season of goal setting for the new year, and as moms who have a million distractions all the time, it’s important to find the most efficient and effective way to get to where we want to go.  How do we set goals that are aligned with our capabilities? How do we build off …

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Your 2022 Word Of The Year: How to Pick Something That Resonates With and Guides You Over The Next 12 Months

As we near the start of a new year, many of us have begun thinking about what we want to achieve over the next 12 months, and for some, picking a ‘word of the year’ is their first port of call.  When we can narrow down everything we want to accomplish into just one word, …

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