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Dana Malstaff

How to Succeed on Pinterest When You Don’t Sell Physical Products w/Kate Ahl

For many of us, Pinterest is a baffling conundrum inside of an enigma, and it’s hard to pin down the kind of strategies we need to implement to market our brands on the platform. Is it a search engine or a social network? Can it work for people who sell business products?  Well ladies, today …

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Nathalie Lussier Runs a Tech Company While She Lives on a Farm: How She Built a Business That Goes Against the Grain of Fast Growth

As Boss Moms, we don’t have to choose between having a meaningful business and our families. We can build what we want, grow it the way we want, and in the case of our guest, run a tech company while living on a farm!  Being intentional about what we grow is super important, and when …

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Navigating Motherhood With a Heavy Dose of Humor: How Shayna Ferm and Tracey Tee Created a Space of Belonging For All Moms

From dirty diapers to imaginary friends and dating as a single mom, motherhood comes with its own unique experiences. Raising happy, healthy children is something we take seriously, but that doesn’t mean we can’t laugh or joke about it too.  There is definitely room for humor in the craziness of motherhood, and when we do …

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The Mental Health Conversation All Moms Need to Have w/Amy Koppelman

Trigger Warning: In this episode, we discuss sensitive mental health topics. As moms and as women, our mental health is incredibly important, and we should be having conversations about it. The problem is, many of us feel ashamed by the stigmas attached to the subject, and as a result, those conversations aren’t happening.  How can …

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Bring Your Book to Life in 4 Steps: How to Flesh Out Your Ideas, Design the Reader’s Experience & Create a Masterpiece w/Danielle Fetherson

Whether you’re starting a business, growing a community or working through your entrepreneurial process, writing a book is a great way to clarify your purpose, ideas or brand.  Many Boss Moms have a book in them, and even though writing a book is more accessible than ever, actually getting your ideas out of your head …

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How Julie Rice Created Makeup Products That Feel As Good As They Look (Without All the Bad Stuff)

Successful businesses come from the minds of people who notice what’s missing in the world and create it. Julie Rice saw something that she wanted to make better in the world of makeup, and Inner Beauty Cosmetics was born!  The products are a delightful clean beauty experience, from packaging to performance and especially, the natural …

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Product Design Secrets: How to Take an Idea From Piece of Paper to Sample to Million Dollar Business w/Sarah Shaw

Many women are sitting on an idea for a product that thousands would buy in a heartbeat. The question is: how do you take it from secret brainstorming and napkin sketches, to a product launch complete with tons of press and influencers showing it off?  How do you even validate if it’s a good product …

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10 Non-Salesy Ways to Mention Your Offers & Avoid Promo-ing All the Time

Your big, beautiful brain creates amazing things that help people. If we don’t mention these things, it’s impossible to build anticipation and get people to actually buy them from us.  The programs we offer are worthy of being mentioned, but how do we bring them up without sounding like we’re selling in every blog or …

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How to Build an Engaged Facebook Group Community

Humanity may not be as dialed into our physical communities as we once were, but there’s still a need for us to connect with one another regarding different parts of our lives. That’s why building online communities around our businesses is so important.  The problem is, many of us are holding back from doing that. …

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How to Get People to Buy From You On a Call When You’re Not a Fan of Sales

We can’t get clients or grow our businesses without having conversations and getting on calls with prospects, but selling to someone in real-time can be overwhelming.  Getting on a call will feel a lot easier when we shift our goals and change our approach.  Instead of trying to close prospects in one call, a two-call …

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