Posts by Dana Malstaff
Episode 373: How to Monetize Your Content with Brand Sponsorships w/Monica Pruett
Getting brands to pay us for the things we’re already creating is an entrepreneurs dream, but it can seem difficult to make this happen. Why is sponsored content something any creator can find success with, even without a massive following,? Do you have to be on certain platforms to get sponsor dollars? On this…
Read MoreEpisode 20: How Podcast Interviews Help Us Gain Visibility, Refine Our Message & Get In Front of More People w/Tom Schwab
As business owners, the most work we do is cutting through the noise so that our audience can find us. Why is podcast one of the best ways to go from unknown to trusted expert? What are the things that determine whether a podcast marketing strategy can actually succeed and have predictable results? Why…
Read MoreEpisode 372: How to Protect Your Brand, Business & Intellectual Property w/Autumn Boyd
When you’re running an online business and you don’t address legal matters, it can come back to bite you. Why should we get the legality components straightened out right at the beginning when the business is small? How do contracts protect us from scope creep, disputes, and different expectations with the people we’re working…
Read MoreEpisode 371: How to Decide What to Focus On In Your Business
The start of the new year gives boss moms the opportunity to refocus their business models— but what exactly does that mean? How can we begin to focus on our businesses in a world saturated with courses and advice coming from everyone with a social media following? In the first podcast of 2019, I narrow…
Read MoreEpisode 370: Nurture Your Business: How to Figure Out What Problem You Solve
As human beings, we all want validation. For entrepreneurs, no validation is as great as knowing there’s a demand for the problem we solve. Why is it so important to be clear on what we want to be known for? How can we drill down to that problem and turn it into something we can…
Read MoreEpisode 19: The Power of Experiences in Marketing w/Michael Stelzner
In a world that’s become so hyper-virtual, people still want a face-to-face, in-real-life experience that inspires them and gives them memorable moments. How did Michael Stelzner lean into this and build social media’s most well-known conference? Why is it so important to focus on doing less things, excellently, over more things done moderately? How do…
Read MoreEpisode 369: Creating Online Courses that Sell, Add Value & Make Us Money While We Sleep! w/ Amy Porterfield
If the goal of an online business is to make money while we sleep, online courses are one of the most powerful ways to do this. What are the clues that tell us we have something we can build a profitable course on? How do courses help us free up time to be more creative,…
Read MoreEpisode 368: Nurture Your Business: Is Your Content Calendar Actually Hurting Your Business?
Many of us spend a lot of time in social media, but we don’t actually know what we’re getting from it. As a result, the content we put out ends up achieving very little or nothing. What are two of the biggest mistakes people make with their content calendars? How can our content calendars actually…
Read MoreEpisode 367: Making Big Life Changes, Overcoming Challenges & Why We’re The Secret Ingredient of Our Children’s Happiness w/ Julie Ciardi
Sometimes life forces us to make scary choices and bold moves to get what we want. Going through this can be challenging and emotional. How does entrepreneurship make us more equipped to deal with challenges and differences with other people? What are some of the lessons that have come from going through a divorce,…
Read MoreEpisode 366: Nurture Your Business: When to Coach & When to Sell on a Call
When dealing with prospects, it can be tough to know when our advice should be paid for and how much we should give away so people fall in love with us and want more from us. How can we find the right balance between coaching and selling so we’re giving value but not giving…
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