Dana Malstaff

Stop Making So Much Content and Follow This Schedule Instead

The typical marketing rule is to churn out a lot of stuff, but I believe putting out too much content can actually diminish our effectiveness. We need to define down our content, especially at a time like this. What type of content should we be posting right now? What is an easy social media content …

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How to Become Indispensable to Your Clients (Even During Tough Times)

For any business owner, right now is a bit of a scary time.  Because of Covid-19 and the subsequent changes we’ve all had to make to our daily lives, it can be hard to know how to keep our businesses up and running.  Right now, it’s important for us to be leaders when it comes …

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Boss Dad Spotlight: Learning To Effectively Advertise On Social Media w/Rick Mulready

Social media advertising is vital for online businesses, so all entrepreneurs should be looking into it. Is there a right time to start advertising? What happens if we don’t have a big online following yet? Do we need to be hesitant to use retargeted advertising? On this episode, host of The Art of Online Business …

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How to Ensure Your Opt-In Brings You Business

Opt-ins are a vital part of us building relationships with more people and growing our businesses. Why are they so effective? How do we make sure our opt-ins are aligned with what we sell? On this episode, you’ll learn about what it takes to create effective, highly converting opt-ins.  Getting people on your email list …

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How to Find Balance Between Entrepreneurship & Creativity w/Naphtali Roberts

Many people who identify as true artists struggle with the idea of making money off doing what they love and being called entrepreneurs. How do we start to shift in how we see creative entrepreneurship? Why is it so important to rethink, renew and realign our identities around what we can or cannot build and …

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How to Pick Your Parenting Battles w/Sarah Davis and Evie Granville

Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it’s important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents …

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How to Make Money From Affiliate Marketing w/Jill Stanton

Affiliate marketing is a great way to make money, but most people don’t know how to get started. Is it possible to be successful in affiliate marketing if we don’t already have a huge audience? How can we find brands interested in partnering with us? Is it ever worth recommending goods and services we wouldn’t …

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How to Go From Employee to High-Value Consultant w/Amy Rasdal

Many people are eager to escape the stress and unfulfillment of climbing the corporate ladder, but fear that they may not have the same income and level of impact. What they might not realize, is that consulting is a great way to make the switch from employee to high-value entrepreneur. What are the advantages of …

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