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Dana Malstaff

Why It’s So Hard to Pick a Niche – A Discussion With Matt Johnson

Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it’s no surprise why so many business experts are all for narrowing our scopes.  The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we’re …

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An Introduction to Business Meditation: I Didn’t Do A Black Friday Sale This Year, And This Is Why I Don’t Feel Bad About It!

Black Friday has come and gone, and I didn’t do a sale this year. Why? I just didn’t want to. So many of us get wrapped up in doing seasonal sales because that’s what we think we ‘should’ be doing, but we seldom give much thought to whether or not we actually want to do …

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How to Go From Only Thinking About Today in Our Businesses, to Being Able to Think About Tomorrow

For most Boss Moms, taking two weeks off would put us two weeks behind. Wouldn’t it be great if our businesses got better even when we’re not there?  The great news is, that’s possible. We just have to think about our businesses from a different perspective, and shift from thinking day-to-day, to looking to what’s …

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Having These 5 People In Your Life Will Make You Successful In Every Sense Of The Word

Once upon a time, not too long ago, who we let into our worlds was based on who lived nearby, but that’s no longer the case, and today, we can base our relationships on who really brings us joy, no matter where they are.  However, let’s face it: that can be super overwhelming at times! …

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How to Succeed on Pinterest When You Don’t Sell Physical Products w/Kate Ahl

For many of us, Pinterest is a baffling conundrum inside of an enigma, and it’s hard to pin down the kind of strategies we need to implement to market our brands on the platform. Is it a search engine or a social network? Can it work for people who sell business products?  Well ladies, today …

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Nathalie Lussier Runs a Tech Company While She Lives on a Farm: How She Built a Business That Goes Against the Grain of Fast Growth

As Boss Moms, we don’t have to choose between having a meaningful business and our families. We can build what we want, grow it the way we want, and in the case of our guest, run a tech company while living on a farm!  Being intentional about what we grow is super important, and when …

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Navigating Motherhood With a Heavy Dose of Humor: How Shayna Ferm and Tracey Tee Created a Space of Belonging For All Moms

From dirty diapers to imaginary friends and dating as a single mom, motherhood comes with its own unique experiences. Raising happy, healthy children is something we take seriously, but that doesn’t mean we can’t laugh or joke about it too.  There is definitely room for humor in the craziness of motherhood, and when we do …

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The Mental Health Conversation All Moms Need to Have w/Amy Koppelman

Trigger Warning: In this episode, we discuss sensitive mental health topics. As moms and as women, our mental health is incredibly important, and we should be having conversations about it. The problem is, many of us feel ashamed by the stigmas attached to the subject, and as a result, those conversations aren’t happening.  How can …

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Bring Your Book to Life in 4 Steps: How to Flesh Out Your Ideas, Design the Reader’s Experience & Create a Masterpiece w/Danielle Fetherson

Whether you’re starting a business, growing a community or working through your entrepreneurial process, writing a book is a great way to clarify your purpose, ideas or brand.  Many Boss Moms have a book in them, and even though writing a book is more accessible than ever, actually getting your ideas out of your head …

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How Julie Rice Created Makeup Products That Feel As Good As They Look (Without All the Bad Stuff)

Successful businesses come from the minds of people who notice what’s missing in the world and create it. Julie Rice saw something that she wanted to make better in the world of makeup, and Inner Beauty Cosmetics was born!  The products are a delightful clean beauty experience, from packaging to performance and especially, the natural …

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