Episode 222: All Things Facebook Ads with Becky Burgess

Facebook ads are something we all know we’ll need to use at some point in our business journey, but it can be really challenging to figure them out because we either don’t have someone showing us the way OR they just aren’t our jam.

Well, if Facebook ads have ever had you crying on the bathroom floor (trust me, I totally get it – I’ve been there!) you’re going to love this episode.

I’m joined by the lovely Becky Burgess, owner of Splash Owl Media, a social media marketing agency specializing in Facebook ads, and she’s providing tons of answers to the loads of questions I threw her way (many of which I’m sure you’ve been wondering yourself too!)

She also shares a fun surprise at the end, so be sure to stick around for that!


Listen + subscribe on iTunes // Stitcher


In This Episode You’ll Hear:

  • Why it’s important to zero in on exactly who you’re targeting
  • How stalking can be a good thing when it comes to Facebook ads
  • Why and how to curate swipe files (and what those are, if you don’t already know!)
  • A rough idea of what your advertising budget should be
  • Rules of thumb for conversion rates and how to use your numbers to your advantage


Referenced in the Show:


Connect with Dana & Becky


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