Content Strategy

How to Be Limitless w/Laura Gassner Otting

As working mothers, we often hold ourselves to an impossibly high standard. How can we break the limits imposed on us by ourselves and an overly critical society? When should we allow ourselves to let go of having full control in every area of life? On this episode, speaker and bestselling author of Limitless: How…

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How to Create a Business Based on Your Interests as a Consumer w/Rachel Ricker

A lot of people want to be entrepreneurs, but aren’t sure what their product is. How can you decide what to center your business around? Once you’ve made the decision, where do you begin the process? On this episode the CEO of Sweet Smell Company, Rachel Ricker shares how she started her own business and…

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Nurture Your Business: The Death of the Newsletter (Why you should stop, and what you should do instead)

  The newsletter is no longer effective, and business owners should start exploring different options. What could you do in place of sending a newsletter? What do you need to keep in mind as you move forward with new types of communication? On this episode, I share why you need to focus on the human…

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Episode 391: Nurture Your Business: 6 Reasons Why You Should Love Facebook

  Some business owners are critical of Facebook for having bad intentions, but if you look at it carefully, Facebook actually wants everyone to succeed. How does Facebook’s transparency work in our favor? What targeting tools does Facebook have that makes marketing easier for us? How do Facebook groups help us with engagement? In this…

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Episode 25: Book Writing & How to Extract the Story We Really Want to Tell w/Azul Terronez

  The process of creating and writing a book is a bit like giving birth— there’s a lot we go through to get to that raw, honest truth. What are some of the hurdles that get in the way of creation? What is the first step we need to take to start writing that book?…

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Episode 23: How to Be Authentic in Your Marketing, Lead by Giving Value & Create a Legacy w/Bob Heilig

Many entrepreneurs design their business from the position of scarcity, and it’s evident in the way they promote themselves and their products. How do we shift our business strategy from wanting to win to wanting to help other people? When we have a product to sell, why is it so important to avoid being too…

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Episode 378: How to Leverage Vertical Video & Messenger Bots to Create Relevant Content For Our Audiences w/Marki Lemons-Ryhal

Social media is the most powerful way for us to get in front of more people and reach more of those who might want our services or products. How do we create content that moves the needle for our businesses in a meaningful way? How much of ourselves and our lives should we be putting…

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Episode 22: How to Flip From Trading Time for Money to Implementing a Leveraged Model w/Troy Dean

Selling digital products gives creative freelancers the chance to leverage themselves, gain some freedom, and escape the time-for-money trap. How do we find our niche and connect to our ideal clients? How can we use social media platforms as focus groups? What does it take for us to give more value to the world? On…

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Episode 21: The Power of Failing Forward When You’re Growing & Scaling a Business w/Todd Palmer

  Many of us spend so much time running away from failure or refusing to accept it because we think it’s a weakness. The truth is: failure is an important part of reaching success. What are some of the lessons we learn from our failures? How do we overcome the imposter syndrome that gets in…

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Episode 375: Nurture Your Business: When & How to Build Your Team

When starting your journey as an entrepreneur, the thought of hiring a team can be daunting. How can you accommodate staff salaries into your budget? How do you know who to hire? Is there a strategic way to build a team? On this episode, I discuss how you can put together a team in the…

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