Content Strategy

How to Become Indispensable to Your Clients (Even During Tough Times)

For any business owner, right now is a bit of a scary time.  Because of Covid-19 and the subsequent changes we’ve all had to make to our daily lives, it can be hard to know how to keep our businesses up and running.  Right now, it’s important for us to be leaders when it comes […]

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Boss Dad Spotlight: Learning To Effectively Advertise On Social Media w/Rick Mulready

Social media advertising is vital for online businesses, so all entrepreneurs should be looking into it. Is there a right time to start advertising? What happens if we don’t have a big online following yet? Do we need to be hesitant to use retargeted advertising? On this episode, host of The Art of Online Business […]

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How to Pick Your Parenting Battles w/Sarah Davis and Evie Granville

Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it’s important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents […]

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How to Make Money From Affiliate Marketing w/Jill Stanton

Affiliate marketing is a great way to make money, but most people don’t know how to get started. Is it possible to be successful in affiliate marketing if we don’t already have a huge audience? How can we find brands interested in partnering with us? Is it ever worth recommending goods and services we wouldn’t […]

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How to Jumpstart Your Program Sales

Many of us have developed programs that aren’t taking off as fast as we’d like, but while it’s frustrating, we have to remember the problem lies with our messaging – not the programs. How can we set ourselves apart from our competitors in our customer’s eyes, and can we adapt our messaging to build rapport […]

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Building a Website That Attracts Your Ideal Client w/Samantha Johnston

Having an effective website is a vital element of creating a successful business. How can we build websites that get potential clients to know, like and trust us? Which pages should we be paying attention to, and why is it important to let our personalities shine through on our websites? On this episode, CEO of […]

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How to Use Video for Amazing Results, High Impact and More Money in Your Business w/Patricia Kelikani

We all know that video is a great tool for business, but not enough of us are taking advantage of it. Which benefits are unique to video, and what makes it different from other forms of marketing content? How can we maximize our content and continue to see results for years to come? On this […]

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How to Be Limitless w/Laura Gassner Otting

As working mothers, we often hold ourselves to an impossibly high standard. How can we break the limits imposed on us by ourselves and an overly critical society? When should we allow ourselves to let go of having full control in every area of life? On this episode, speaker and bestselling author of Limitless: How […]

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How to Create a Business Based on Your Interests as a Consumer w/Rachel Ricker

A lot of people want to be entrepreneurs, but aren’t sure what their product is. How can you decide what to center your business around? Once you’ve made the decision, where do you begin the process? On this episode the CEO of Sweet Smell Company, Rachel Ricker shares how she started her own business and […]

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Nurture Your Business: The Death of the Newsletter (Why you should stop, and what you should do instead)

  The newsletter is no longer effective, and business owners should start exploring different options. What could you do in place of sending a newsletter? What do you need to keep in mind as you move forward with new types of communication? On this episode, I share why you need to focus on the human […]

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