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Content Strategy

Niche down the BossMom way

The Emotional Niche is More Effective Than Traditional We all know how important it is to have a clear niche in order to grow a successful business, but how do you know what your niche is? There’s no shortage of information on mapping out your ideal client down to their job, how many kids they […]

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Podcasting Equipment & Setup

How to Create an Awesome Podcasting Setup (Without Stress) – BossMom Style! So, you’re ready to start podcasting! Imagine this: you’ve got your topic, your passion, and maybe even your first episode planned. But here’s the big question—how do you actually set up a podcast without feeling like you need a tech degree? Don’t worry! […]

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Brand Messaging Examples

Brand Messaging Examples for Boss Moms If you’re wondering how to craft a brand message that truly connects with your audience, you’re in the right place. In this post, we’re diving into brand messaging examples that show you how to inspire people, grow your business, and stand out from the crowd. Because let’s face it, […]

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How to Grow and Leverage An Amazing Facebook Group in Half the Time

Right now, with all that’s going on in the world, community is everything. People want to connect with people more than ever, and that’s why it’s a great time to set up a Facebook group.  How do we set up a Facebook group in a way that drives connection and momentum in our business?  Why […]

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Ways to Make Money in Uncertain Times

We’re all in crisis mode and emotional turmoil with all that’s going on right now and the adjustments we’ve had to make. Many of us still want to be able to make money to support our families and the economy, and that good news is we can earn money online.  What are some of the […]

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Stop Making So Much Content and Follow This Schedule Instead

The typical marketing rule is to churn out a lot of stuff, but I believe putting out too much content can actually diminish our effectiveness. We need to define down our content, especially at a time like this. What type of content should we be posting right now? What is an easy social media content […]

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How to Become Indispensable to Your Clients (Even During Tough Times)

For any business owner, right now is a bit of a scary time.  Because of Covid-19 and the subsequent changes we’ve all had to make to our daily lives, it can be hard to know how to keep our businesses up and running.  Right now, it’s important for us to be leaders when it comes […]

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Boss Dad Spotlight: Learning To Effectively Advertise On Social Media w/Rick Mulready

Social media advertising is vital for online businesses, so all entrepreneurs should be looking into it. Is there a right time to start advertising? What happens if we don’t have a big online following yet? Do we need to be hesitant to use retargeted advertising? On this episode, host of The Art of Online Business […]

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How to Pick Your Parenting Battles w/Sarah Davis and Evie Granville

Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it’s important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents […]

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How to Make Money From Affiliate Marketing w/Jill Stanton

Affiliate marketing is a great way to make money, but most people don’t know how to get started. Is it possible to be successful in affiliate marketing if we don’t already have a huge audience? How can we find brands interested in partnering with us? Is it ever worth recommending goods and services we wouldn’t […]

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