Content Strategy

Episode 25: Book Writing & How to Extract the Story We Really Want to Tell w/Azul Terronez

  The process of creating and writing a book is a bit like giving birth— there’s a lot we go through to get to that raw, honest truth. What are some of the hurdles that get in the way of creation? What is the first step we need to take to start writing that book?…

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Episode 23: How to Be Authentic in Your Marketing, Lead by Giving Value & Create a Legacy w/Bob Heilig

Many entrepreneurs design their business from the position of scarcity, and it’s evident in the way they promote themselves and their products. How do we shift our business strategy from wanting to win to wanting to help other people? When we have a product to sell, why is it so important to avoid being too…

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Episode 378: How to Leverage Vertical Video & Messenger Bots to Create Relevant Content For Our Audiences w/Marki Lemons-Ryhal

Social media is the most powerful way for us to get in front of more people and reach more of those who might want our services or products. How do we create content that moves the needle for our businesses in a meaningful way? How much of ourselves and our lives should we be putting…

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Episode 22: How to Flip From Trading Time for Money to Implementing a Leveraged Model w/Troy Dean

Selling digital products gives creative freelancers the chance to leverage themselves, gain some freedom, and escape the time-for-money trap. How do we find our niche and connect to our ideal clients? How can we use social media platforms as focus groups? What does it take for us to give more value to the world? On…

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Episode 21: The Power of Failing Forward When You’re Growing & Scaling a Business w/Todd Palmer

  Many of us spend so much time running away from failure or refusing to accept it because we think it’s a weakness. The truth is: failure is an important part of reaching success. What are some of the lessons we learn from our failures? How do we overcome the imposter syndrome that gets in…

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Episode 375: Nurture Your Business: When & How to Build Your Team

When starting your journey as an entrepreneur, the thought of hiring a team can be daunting. How can you accommodate staff salaries into your budget? How do you know who to hire? Is there a strategic way to build a team? On this episode, I discuss how you can put together a team in the…

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Episode 374: How to Write Authentic, Relatable Copy that Solves Pain Points for Your Audience w/Tara Bosler

  Copy and content are a huge part of connecting with and selling to our target market. What are the foundational pieces of content we have to develop before we do anything else? What are some of the key steps often missed in writing content and copy? How do we address these gaps by understanding…

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Episode 373: How to Monetize Your Content with Brand Sponsorships w/Monica Pruett

  Getting brands to pay us for the things we’re already creating is an entrepreneurs dream, but it can seem difficult to make this happen. Why is sponsored content something any creator can find success with, even without a massive following,? Do you have to be on certain platforms to get sponsor dollars? On this…

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Episode 20: How Podcast Interviews Help Us Gain Visibility, Refine Our Message & Get In Front of More People w/Tom Schwab

  As business owners, the most work we do is cutting through the noise so that our audience can find us. Why is podcast one of the best ways to go from unknown to trusted expert? What are the things that determine whether a podcast marketing strategy can actually succeed and have predictable results? Why…

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Episode 372: How to Protect Your Brand, Business & Intellectual Property w/Autumn Boyd

  When you’re running an online business and you don’t address legal matters, it can come back to bite you. Why should we get the legality components straightened out right at the beginning when the business is small? How do contracts protect us from scope creep, disputes, and different expectations with the people we’re working…

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