Episode 232: The New World of Influencer Marketing with Dana Malstaff

Influencer marketing is an industry that has grown leaps and bounds over the years as online business and e-commerce have boomed, so today I want to talk about the “new”world of influencer marketing and how you can leverage it to build both your community and your business.


Listen + subscribe on iTunes // Stitcher


In This Episode You’ll Hear:

  • What influencer marketing actually means
  • The different kinds of ways to approach modern influencer marketing as an influencer and a consumer
  • Why it’s important to know who you want to be and how you want to show up in the world to leverage your influence
  • How everything we do as people and as business owners has a degree of influence and ripple effects that follow
  • How the Boss Mom brand has grown as my focus has been on creating and raising up other influencers instead of just throwing my influence around


Referenced in the Show:


Connect with Dana

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom-sg.local. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 


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