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An inside peek at my 5-year vision board & what we’re building

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As Boss Moms, we all have these big beautiful goals and things we wish for the world but we get so stuck in the logistics of our lives. How do we know if what we’re doing right now is building towards what we want in the future? 

I recently turned 41, and there are so many things I’m excited about, including all the things I’m planning to do in my business. 

What is my true dream and desire for Boss Mom? In this episode, I’m going to give you a peek inside my 5-year plan and some of the amazing things I’m working towards.

My true dream and desire is that I can help a million women wake up in the morning and not question how valuable, needed or worthy they are.

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • Why we need to have a beacon of light
    How does having a vision help us to say yes or no to the right kinds of things?
  • The little tiny things we’ve done over time to build the community we want
    What makes us question our value, and how did we build our community to help women feel the value of contribution?
  • Why I want to change mentorship and education
    What is the bigger goal and desire behind the non-profit I want to build?

This Show was Made Possible By: 


Do you ever feel like you need a coach to help you reach your goals? Of course you have, we all have, and you DO need support, guidance, and accountability. The challenge is that you have always believed that you needed to spend thousands of dollars to get the attention and guidance you need. UNTIL NOW!! (ok I always wanted to be super dramatic and say that)

But really, we built the Nurture to Convert Society to be the ONLY (and I really mean the only) group coaching program that offers a member-centric approach that provides so much more support and guidance than any program you have already paid for or hoped you could find.

For every wonderfully brained Boss Mom who feels like
they just can’t seem to figure out how to get their business to grow.

Who doesn’t just want a coach telling them WHAT to do, but one that will actually show them HOW to do it (we are talking step-by-step). Who wants to be a part of a vibrant private community that provides meaningful feedback AND get personalized coaching from an experienced marketing/content expert.

A Boss Mom who knows that her beautifully unpredictable schedule isn’t something that needs to be fixed to be successful (because you can’t),
and wants to follow a system that will get results without sacrificing family time.

If you want to join a group coaching program that gives you specific (and flexible) guidance, makes you feel supported, gives you just-in-time decision support, becomes your new community home, and helps you reach your sales and marketing goals in a way that feels easy, fun, and not so time-consuming. Then you have found your new home my friend.


or check out our 7 Marketing Mistakes Boss Moms are making training.

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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