Hook your audiences’ emotions & reel them in with a laser-focused story w/Park Howell
In today’s world, there’s so much information out there and people are too exhausted to implement what they have learned.
How do we stand out, hook our audience, and remain in their minds so they can actually take action on what they learn from us?
The answer is choosing your one thing and talking about it with a good story.
In this episode, 35+ year advertising industry veteran, host of the Business of Story podcast, and the World’s Most Industrious Storyteller, Park Howell talks about how to efficiently share your ‘one thing’ with people using the ABT story-telling framework.
Narrative is leadership. If you bore, you lose people. If you confuse, you lose people. If you obfuscate, no one is going to follow you.
– Park Howell
Three Things You’ll Learn in This Episode
- The importance of focusing on ONE thing in your story
How do you go through the process of selling a singular narrative, so you don’t confuse and lose people?
- The three forces of a good story
How do you make people care about what you say and offer?
- How leveraging good stories helps your business
What’s the link between story-telling and business success?
Park Howell is known as The World’s Most Industrious Storyteller, having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.
For more information, head to https://businessofstory.com/.
This Show was Made Possible By:
IF YOU DON’T LIKE SALES AND MARKETING, BUT WANT A 6 FIGURE+ BUSINESS, THEN THIS IS FOR YOU!
Do you ever feel like you need a coach to help you reach your goals? Of course you have, we all have, and you DO need support, guidance, and accountability. The challenge is that you have always believed that you needed to spend thousands of dollars to get the attention and guidance you need. UNTIL NOW!! (ok I always wanted to be super dramatic and say that)
But really, we built the Nurture to Convert Society to be the ONLY (and I really mean the only) group coaching program that offers a member-centric approach that provides so much more support and guidance than any program you have already paid for or hoped you could find.
For every wonderfully brained Boss Mom who feels like
they just can’t seem to figure out how to get their business to grow.
Who doesn’t just want a coach telling them WHAT to do, but one that will actually show them HOW to do it (we are talking step-by-step). Who wants to be a part of a vibrant private community that provides meaningful feedback AND get personalized coaching from an experienced marketing/content expert.
A Boss Mom who knows that her beautifully unpredictable schedule isn’t something that needs to be fixed to be successful (because you can’t),
and wants to follow a system that will get results without sacrificing family time.
If you want to join a group coaching program that gives you specific (and flexible) guidance, makes you feel supported, gives you just-in-time decision support, becomes your new community home, and helps you reach your sales and marketing goals in a way that feels easy, fun, and not so time-consuming. Then you have found your new home my friend.