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What does building a business with integrity actually look like?

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With information so readily available, we see people with no training and experience make it in business coaching and online content, and it begs the question: does integrity matter?

If we want to be beacons of hope for our clients and build businesses that make an impact and stand the taste of time, integrity absolutely matters. How people see and perceive our businesses and what they’re known for is important.

What does having integrity actually look like in what we offer and how we sell it?

In this episode, I’m going to share why we need to work hard to live up to what we’re promising people.

Integrity is being clear on the result we’re going to give people, whether or not we’ve actually experienced that result or if we’re still in the middle of it.

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • Why integrity matters
    What happens when we don’t build a business with integrity?
  • Why brutal honesty isn’t necessarily integrity
    To have integrity, do we have to tell people how difficult and painful it will be to get the results they want?
  • The importance of knowing the limitations of our help
    Can we have integrity in our businesses if we’re still in the thick of the problem we’re trying to solve for people?


This Show was Made Possible By: 


Do you ever feel like you need a coach to help you reach your goals? Of course you have, we all have, and you DO need support, guidance, and accountability. The challenge is that you have always believed that you needed to spend thousands of dollars to get the attention and guidance you need. UNTIL NOW!! (ok I always wanted to be super dramatic and say that)

But really, we built the Nurture to Convert Society to be the ONLY (and I really mean the only) group coaching program that offers a member-centric approach that provides so much more support and guidance than any program you have already paid for or hoped you could find.

For every wonderfully brained Boss Mom who feels like
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Who doesn’t just want a coach telling them WHAT to do, but one that will actually show them HOW to do it (we are talking step-by-step). Who wants to be a part of a vibrant private community that provides meaningful feedback AND get personalized coaching from an experienced marketing/content expert.

A Boss Mom who knows that her beautifully unpredictable schedule isn’t something that needs to be fixed to be successful (because you can’t),
and wants to follow a system that will get results without sacrificing family time.

If you want to join a group coaching program that gives you specific (and flexible) guidance, makes you feel supported, gives you just-in-time decision support, becomes your new community home, and helps you reach your sales and marketing goals in a way that feels easy, fun, and not so time-consuming. Then you have found your new home my friend.


or check out our 7 Marketing Mistakes Boss Moms are making training.

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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