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The Key to Creating an Email Opt-In That Converts at a Higher Level and Gives You More Freedom

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Using social media for our businesses is great, but it’s tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in

How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn’t feel like we’re pulling teeth trying to get people on our email lists? Where have we gone wrong until now, and what should we be doing instead?

In this episode, I’m sharing how to create opt-ins that not only convert, but generate excitement about what we have to offer.

“Keep hold of the ultimate goal, which is having an opt-in that works to set you free!”

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • How to nix opt-ins that lead to low conversions and wasted time
    What are the most common mistakes people make when creating opt-ins?
  • How to find great opt-in topics
    How can we come up with great ideas for opt-ins without spending weeks (or more!) creating them? 
  • The secret to creating more enticing headlines for our opt-ins
    Will a ‘How To’ headline generate enough buzz to convert, or should we be doing something else, instead?


This Show was Made Possible By: 


Welcome to the Nurture To Convert Society, the preferred membership for driven women entrepreneurs who want a predictable way to scale your business to those consistent four figure months.

Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy that we used to build the Boss Mom Brand and we are seeing women everywhere starting to get the freedom they deserve…both time and financial freedom.


And if you always feel like there isn’t enough time and you can’t handle one more thing. Then you need to get our free training on “Exactly how to structure your time so you can consistently grow your business in less than 15 hours a week”

It will give you permission to stop doing a few things and give you the exact weekly schedule to grow your business in less time. And I’m a mom of two so I know how precious time is, and how unpredictable life can be.

Grab the free training at www.boss-mom.com/time

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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