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The Key To Creating Copy (Posts AND Pages) That Converts – ESPECIALLY When You Don’t Like Sales

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Labor Day is like New Year for Boss Moms: kids go back to school, and we have a chance to make some big sales ahead of the holiday season. The only question is, how do we make those sales?

 For those of us who aren’t marketing and sales experts, it can feel a little overwhelming. How can we convince our audiences that they have a problem, and that we’re the only ones who can solve it?

More importantly, is it possible to do that without feeling sneaky and manipulative?

In this clip, I’m sharing my guide to creating sales copy that actually converts.

“When you’re creating copy, you have to get your audience to agree that they have a problem, and YOU are the person who can solve it.”

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • The importance of creating great sales copy
    We know we’re good at what we do, so why should we say anything other than that?
  • How to identify what problem we’re solving
    As entrepreneurs, we’re problem solvers. How can we get a clear idea of the exact problem we’re providing a solution to, so we can articulate it in our marketing?
  • The key to building authority in our areas of expertise
    How can we position ourselves as the go-to experts in our spaces?  


This Show was Made Possible By: 


Welcome to the Nurture To Convert Society, the preferred membership for driven women entrepreneurs who want a predictable way to scale your business to those consistent four figure months.

Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy that we used to build the Boss Mom Brand and we are seeing women everywhere starting to get the freedom they deserve…both time and financial freedom.


And if you always feel like there isn’t enough time and you can’t handle one more thing. Then you need to get our free training on “Exactly how to structure your time so you can consistently grow your business in less than 15 hours a week”

It will give you permission to stop doing a few things and give you the exact weekly schedule to grow your business in less time. And I’m a mom of two so I know how precious time is, and how unpredictable life can be.

Grab the free training at www.boss-mom.com/time

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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