Building a brilliant business doesn’t always mean we have to come up with an entirely new idea. Sometimes, all it takes is looking at existing concepts in a new way.
Unfortunately, there are times when that can be easier said than done, but even that doesn’t mean it’s the end of the road for our creativity. All that means is we need to create the right partnerships- but how do we do that?
How can we create the type of partnerships that help us see things in new, exciting ways? When will we know if we’ve found the ‘right’ business partner?
In this episode, Co-Founder of Doddle & Co., Nicky Radzely shares how she and her business partner rethought pacifiers and built a million-dollar business.
“If you’re trying to rework an existing product, stop looking at current trends for ideas and start looking into the future.”
-Nicki Radzely
Three Things You’ll Learn in This Episode
- Where to find inspiration for product design
It’s often tempting to look at current trends for ideas, but that only limits us. Scour around, look at design techniques in entirely different industries, and think about what the consumer 3 years into the future wants. - The importance of building a family of products that look related
The best-known brands are the ones with a cohesive look and feel, so everything in our product lines should feature similar characteristics. We want our consumers to know it’s our product without even seeing a brand name. - How to develop new products out of old ideas
No product in the world can’t be reworked or tweaked to meet the needs of today’s consumers. Sometimes, all it takes is meeting someone whose vision is different from our own.
Guest Bio-
Nicki Radzely is the co-founder of Doddle & Co. Starting with the launch of the patented Pop® pacifier in 2017, Doddle & Co is a radical innovator in the baby market and a million-dollar company. And yes, she created the winning pacifier you saw on Shark Tank! She currently resides with her partner Gregg and their two sons.
To find out more, visit: Doddle and Co. | Nordstrom | Instagram | Facebook | Personal Instagram | Linkedin
This Show was Made Possible By:
WHAT IF YOU HAD A PROVEN FRAMEWORK TO BRING YOUR BUSINESS TO CONSISTENT 2K-3K MONTHS?
Welcome to the Nurture To Convert Society, the preferred membership for driven women entrepreneurs who want a predictable way to scale your business to those consistent four figure months.
Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy that we used to build the Boss Mom Brand and we are seeing women everywhere starting to get the freedom they deserve…both time and financial freedom.
JOIN THE NURTURE TO CONVERT SOCIETY FOR $47/MONTH
And if you always feel like there isn’t enough time and you can’t handle one more thing. Then you need to get our free training on “Exactly how to structure your time so you can consistently grow your business in less than 15 hours a week”
It will give you permission to stop doing a few things and give you the exact weekly schedule to grow your business in less time. And I’m a mom of two so I know how precious time is, and how unpredictable life can be.
Grab the free training at www.boss-mom.com/time
Title
March 11, 2021
0 COMMENTS