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Are You Stuck in the Momentum Trap?

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As a Boss Mom there is SO MUCH TO DO! Time management is everyone’s number one concern and it can feel like a constant battle. Those days when you feel like you got a lot done, but then nothing you did actually helped make you money is a norm for so many of us. We get a few clients or some great feedback and we feel that thrill of progress and success, but then we get stuck in a cycle of delivering content or doing work and have no time to actually grow our own business.

We call this Momentum Trap™.

The Momentum Trap™ tricks us into believing we need to work round the clock to see results, but that only holds us back. When we dedicate all our business hours to client work, we lose time that could have been spent building authority in our markets.

How can we pull ourselves out of the Momentum Trap™ and get to a place where our businesses succeed without needing constant tweaking? Can we ever reach a point where our businesses generate revenue without our input? 

In this episode, I share how to escape the Momentum Trap™ that keeps our businesses in one spot.

If you can break free from the Momentum Trap™ you are on your way to a 7-figure business. -Dana Malstaff


3 Things We Learned From This Episode


  1. Break the cycle of spending hours coming up with one-on-one solutions for clients. Acknowledge that tons of consumers are facing the same challenge and create one piece of content to serve them all. 
  2. We’re never going to be the only entrepreneurs in our space, but that doesn’t make what we do any less valuable. Once we believe our uniqueness is what separates us from others in our areas of expertise, we can work on creating something sellable. 
  3. Date-driven content limits the reach of our products. Instead of creating solutions to date-specific problems, focus on finding a frustration people experience all year round.

This Show was Made Possible By: 


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And if you always feel like there isn’t enough time and you can’t handle one more thing. Then you need to get our free training on “Exactly how to structure your time so you can consistently grow your business in less than 15 hours a week”

It will give you permission to stop doing a few things and give you the exact weekly schedule to grow your business in less time. And I’m a mom of two so I know how precious time is, and how unpredictable life can be. Grab the free training at www.boss-mom.com/time

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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