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Why It’s So Hard to Pick a Niche – A Discussion With Matt Johnson

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Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it’s no surprise why so many business experts are all for narrowing our scopes. 

The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we’re more than a little hesitant. 

What is it that’s stopping us from niching down? Is there ever a good reason to forgo finding a niche and simply aim to serve everybody?

In this episode, producer of the show and host of the MicroFamous podcast, Matt Johnson shares why most solopreneurs are reluctant to niche down, and why we need to do it anyway!

“We tend to think there aren’t enough people in our niche so we avoid going deeper, but real experts will always suggest drilling down.”

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • Why not niching down does our audience a disservice
    How much value can we actually offer if we’re constantly trying to be everything to everyone?
  • How to get over the fear of there not being ‘enough’ people to serve
    Is it really feasible to build a business so niche that only a very select group of people would buy in?
  • How to pinpoint a profitable niche
    It’s one thing to serve a very specific audience. How can we be sure that audience has the means to buy what we’re selling?

Guest Bio- 

Matt Johnson is the founder of done-for-you podcasting agency, Pursuing Results and host of the MicroFamous podcast. Also the author of the book of the same name, Matt is passionate about the benefits of niching down and becoming famously influential to a small group of people. 

To find out more, go to Pursuing Results and Get MicroFamous.


This Show was Made Possible By: 


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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