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Know what to say and sell…


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As an entrepreneur, it is essential to recognize that you are not an island. Collaboration and seeking support are key to achieving success. Trusting others to help and delegating tasks can lead to better outcomes. Many movies teach us about the importance of teamwork and relying on others, and the same principle applies to business.

The Myth of Market Research Calls
Market research is crucial for understanding your audience’s needs and preferences. However, the traditional approach of conducting numerous market research calls can be time-consuming and yield unreliable results. People may not always be honest or provide accurate information during these calls, leading to false insights. Instead, there is a more efficient and effective way to gather information.

Leveraging Other Communities
You don’t need to have your own audience to conduct market research. By joining other people’s communities, such as Facebook groups, you can ask targeted questions and receive valuable feedback. The key is to ask the right questions and understand how to engage with the community effectively.

The 80/20 Rule of Market Research
Market research should be a combination of knowing what you want (80%) and seeking validation or decision-making input from your audience (20%). Having a clear idea of what you want to build or create is crucial before seeking input. By asking specific questions and providing options, you can gather insights on various aspects of your business, such as messaging, tools, offers, opt-ins, and imagery.

The Benefits of Community Input
Engaging with a community allows you to gather a wealth of information and identify trends. By analyzing the responses and reactions, you can gain a better understanding of what resonates with your audience and what they truly care about. This information can guide your decision-making process and help you create content and products that align with their needs and desires.

Leveraging audience communities is a powerful strategy for gathering insights, making informed decisions, and driving business success. By seeking input from others and understanding what resonates with your audience, you can create content and products that meet their needs and increase engagement and sales. Remember, you are not alone in your entrepreneurial journey, and collaboration is key to achieving your goals.


Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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