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This will get you loyal fans & clients/sales


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If you want to see growth in your business, leads, audience, and sales, it is crucial to understand how to nurture people in the right way. Many marketing strategies focus on putting offers together and targeting the ideal audience, but often fail to address the importance of nurturing relationships. This can lead to frustration and a lack of growth in your business.

Understanding the 5 human needs

Nurturing people involves providing them with simple innate human needs that will make them loyal, supportive, and willing to take action. These needs are: feeling valuable, feeling valued, feeling like they belong, feeling connected, and feeling less judged.

Feeling Valuable

The first need, feeling valuable, is about creating a space where people can be themselves without judgment. It is important to give them permission to be who they are and to accomplish things in their own way. By accepting and embracing their uniqueness, you make them feel valued and appreciated.

Feeling Valued

The second need, feeling valued, can be achieved by involving your audience in the journey. Asking them questions, seeking their input, and making them feel like their opinions matter will make them feel valued and important. This sense of contribution builds loyalty and strengthens the connection between you and your audience.

By fulfilling these two needs, you can create a loyal community that will support and advocate for your business. This approach has helped the Boss Mom community grow to over 78,000 members in their Facebook group, with millions of podcast downloads and thousands of students in their courses.

To nurture your audience effectively, focus on making them feel valuable and valued. Ask them questions, involve them in decision-making, and create a space where they feel like they belong and are connected. This will foster loyalty and support, leading to long-term success for your business.

In future blog posts, we will explore the other three needs that are essential for nurturing relationships. Stay tuned for more valuable content on how to grow your business in a genuine and effective way.


Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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