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How to Run Flash Sales to Grow Your Business

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Running flash sales is a great way to bring in a ton of revenue, so it’s something all Boss Moms should consider adding to their business models. Where do we start, and is there a right way to do it? 

In times like these, when so many people are uncertain about their financial futures, our best bet is to limit our flash sales to lower-priced items. The only question is, how big can our results be from small sales? 

Can sales on low-priced items translate to something bigger? 

In this episode, I share why flash sales are the method used by millionaires.

“Running a flash sale can build your business, grow your income and push people into your world so they can fall in love with you and eventually buy higher-priced items.”

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • Why we should never discount the power of a low-priced product
    Flash sales on smaller products don’t always sound exciting, but the results can be incredible. Charging between $27 and $47 for something small but useful creates an ‘easy yes’ for customers, and can quickly translate into $10,000 in just one day.
  • How to add an upsell to ‘easy yes’ products
    Our customers may be on our websites for a sale, but that doesn’t mean they won’t be interested in other, similar products. Link relevant items on the checkout page and suggest them as add-ons.
  • How to ensure an ‘easy yes’ really is easy
    A lower price point makes it easy for customers to agree to, but a complicated product will keep them thinking twice. Make sure ‘easy yes’ products offer simple solutions to very specific problems, like gaining 15 more Instagram followers or making 5 additional sales.


This Show was Made Possible By: 


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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