How to Run Flash Sales to Grow Your Business
Running flash sales is a great way to bring in a ton of revenue, so it’s something all Boss Moms should consider adding to their business models. Where do we start, and is there a right way to do it?
In times like these, when so many people are uncertain about their financial futures, our best bet is to limit our flash sales to lower-priced items. The only question is, how big can our results be from small sales?
Can sales on low-priced items translate to something bigger?
In this episode, I share why flash sales are the method used by millionaires.
“Running a flash sale can build your business, grow your income and push people into your world so they can fall in love with you and eventually buy higher-priced items.”
-Dana Malstaff
Three Things You’ll Learn in This Episode
- Why we should never discount the power of a low-priced product
Flash sales on smaller products don’t always sound exciting, but the results can be incredible. Charging between $27 and $47 for something small but useful creates an ‘easy yes’ for customers, and can quickly translate into $10,000 in just one day. - How to add an upsell to ‘easy yes’ products
Our customers may be on our websites for a sale, but that doesn’t mean they won’t be interested in other, similar products. Link relevant items on the checkout page and suggest them as add-ons. - How to ensure an ‘easy yes’ really is easy
A lower price point makes it easy for customers to agree to, but a complicated product will keep them thinking twice. Make sure ‘easy yes’ products offer simple solutions to very specific problems, like gaining 15 more Instagram followers or making 5 additional sales.
This Show was Made Possible By:
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