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Episode 265: How to Know Your Business So You Can Get the Right Tools

Episode 265: How to Know Your Business So You Can Get the Right Tools

  • You need to understand the needs of your business before you can understand what tools will meet those needs
  • It’s important to regularly reassess how your tools are (or aren’t!) serving you
  • How analytics can increase momentum and sustain growth in your business
  • The opportunity cost of continuing to use tools that don’t serve you or your business well
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Every business owner knows that they will need certain tools to run their businesses successfully and effectively. But, for many of us, it can be a struggle to find the right tools that actually meet the needs and demands of our growing businesses.


If you’ve ever felt a little lost in the sea of figuring out what tools you should be using for your business (and which ones you shouldn’t!) I’m dishing on some of my personal experience that’s helped me learn to make better decisions for myself and my business when it comes to choosing tools.

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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