Episode 352: What Good Selling Looks Like & Why Anyone Can Do It w/ Kendrick Shope
Selling is one of the hardest parts of being a business owner, but it’s also a necessity. How can we sell without being salesy? What does good selling look like? What alternatives are there for introverts?
In this episode, Kendrick Shope talks about how we can sell with integrity while improving or ability to sell.
In order to passionately pursue and get what you want, you need to know what that is. -Kendrick Shope
3 Things We Learned From This Episode
The two steps of selling (10:35-11:22)
Sales is a people-based process, and the first two steps of selling are prospecting and engaging. Many business owners think selling is all about overcoming objections when in fact it’s about solving problems. Good selling involves helping people, not pushing them towards a sale.
We shouldn’t tweak something if we don’t know how it works (25:50-27:00)
When we purchase books, courses, or get advice from sales professionals, we have to follow it thoroughly. We should only tweak the script once we’ve had some success to prove that we understand the process.
There are sales strategies suitable for introverts as well (27:49-30:06)
One of the biggest fears many of us have when it comes to sales is getting on a call. Yet, selling doesn’t necessarily require phone calls. There are other ways we can sell that are more comfortable for us. In most cases, bad experiences can be avoided if we stick to the script because we sound professional and aren’t forced to reinvent the formula.
Kendrick Shope is the CEO and creator of Authentic Selling. She’s also an author, speaker, media personality, and Radio/Podcast host. She was featured as a guest expert on NBC, Lady Business Radio, The Daily Times, and many others. Her mission is to empower other women to sell without sacrificing an ounce of integrity.
You can find her 10 keys to double your sales in 6 months for free HERE.
The Honest Company is a wellness brand with values rooted in consciousness, community, transparency and design. We’e on a mission to empower people to live happy, healthy lives. The Honest Co. believes that what you put on, in and around your body matters. A lot. Get $25 off your first month’s Diapers + Wipes shipment! Simply go to honest.com/bossmom and using Promo Code: HONEST
We love hearing from you!
If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at firstname.lastname@example.org. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community.
We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.
- Launch Apple’s Podcast app.
- Tap the Search tab.
- Enter the name of the podcast you want to rate or review.
- Tap the blue Search key at the bottom right.
- Tap the album art for the podcast.
- Tap the Reviews tab.
- Tap Write a Review at the bottom.
- Enter your iTunes password to login.
- Tap the Stars to leave a rating.
- Enter title text and content to leave a review.
- Tap Send.