Episode 344: Crowdfunding with a Story and the Power of Positive Affirmation w/Anna Lozano and Lindy Sood
Funding is a common challenge for many of us, but how can platforms like Kickstarter get our products in front of people? How do we determine if there’s a market for our products? What role does storytelling play in promoting our Kickstarter campaigns?
On this episode, the founders of Love Powered Co., Anna Lozano and Lindy Sood, share how they built a six-figure business by selling positive affirmation cards made for children, and they give insights on successful crowdfunding.
Running a 30-day Kickstarter campaign is like running a marathon. We had to strategically map out the pre-launch, launch, and post-launch. -Anna Lozano
3 Things We Learned From This Episode
More and more parents are interested in self-development (10:00-12:30)
The modern mom wants to do more than provide shelter and food for her children. There’s a demand for self-improvement materials, even for children. There’s also a large market out there for methods of instilling confidence in children from an early age because adults know difficult life can be without it.
Affirmations impact both parents and children (15:00-16:30)
Affirmations are beneficial for adults, too. Parents will often spread the word about the products they just purchased, giving added reach for your brand.
Your campaign has to have a message and a mission (18:00-19:30)
Successful Kickstarter campaigns are more about the brand message and less about the product. The first thing our audience sees is the solution we provide and how we want to make a small change around us. If we just promote a commodity, we won’t stand out. We have tell a story of how our product can improve the lives of the people who purchase it.
A Kickstarter campaign is not a sprint, but a marathon. Many of us make the mistake of just launching the product or service when we need to map out the pre-launch, the launch, and what happens after. This usually means we need to craft an entire brand message that will be sent to our audience. It is a lot of work, but it is worth it for an impactful and effective campaign.
Anna Lozano and Lindy Sood are the founders of Love Powered Co., a card company that uses positive affirmations to empower children in their own journey. You can find their positive affirmations cards and downloadable prints here.
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