Episode 324: How Giving Birth Live on Facebook Helped Paige Create a Community With Over 28,000 Members w/ Paige LoPinto
Building a business online from scratch is hard, but Paige managed to build a huge following on Facebook in just 6 months. How can you apply her content strategy to your business? Should you build a website or rely 100% on social media? Should moms wait until their babies get older before starting their businesses? In this episode, Paige LoPinto shares her amazing journey on how she became a boss mom on the day she gave birth, and grew a huge following on Facebook in only 6 months.
My “why” is showing women different birth options. I don’t think there’s one right way to birth. -Paige LoPinto
3 Things We Learned From This Episode
Create content that educates without judgement (11:30-13:00)
Give women the right to choose without making recommendations. In this case, the Birth Tube is a place where women are educated on different birthing options. By seeing women giving birth live on video, future mothers can make an informed decision– as opposed to blindly following the advice of relatives and friends. They are now able to get an inside look at the process.
Don’t rely entirely on social media (21:40-23-38)
Social media platforms can help you grow organically, especially if you are active and constantly posting interesting content. The problem with these platforms is that you play by their rules. This means some of your content may get deleted, and you have no control over it. Switching to your website after you grow a community on social media is a better alternative for your business.
Don’t delay building a business (26:17-27:20 )
Starting a business, as with raising a newborn, is challenging. But there will be always things in our lives that will make our work a little bit harder. Don’t wait to start a business just because you have a baby. It might be scary at first, but you will be more empowered once you get going.
High-quality, controversial content never fails to make noise on social media. Paige’s Facebook group exploded in just 6 months to over 28,000 members because she brought something new to the platform. Moms were waiting for a place where they can see what different types of birth look like. In a world where epidurals are recommended by everyone, women need to do some research on both the pros and cons, and BirthTUBE offers this kind of information in a unique way. If you can educate people, you will empower your community– and they will empower you, too.
Paige LoPinto is a social media influencer and the creator of BirthTUBE, a Facebook group where she helps women gain confidence and make an informed decision about giving birth.
Her business journey started on the day she became a mom while giving birth live on Facebook. Her brave act attracted many other women to the group to share and discuss their birth experiences.
You can find out more about Paige at Birthtubelive.com
Referenced in the Show
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