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Episode 325: Nurture Your Business: How the Pie of Engagement Will Change How You Do Business

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It’s hard not to get caught up in who is engaging in your community and of those that opt into your list and buy your programs who is really engaging and getting value.  We spend a lot of time focusing on the wrong people and on the wrong content because we don’t understand the pie of engagement.

On this episode, I will walk you through how the pie of engagement works and why it’s so important to keep it mind in your business.

3 Things We Learned From This Episode

  • Just because you want people to get a certain result doesn’t mean that getting a different result won’t still satisfy your customers. 
  • There will always be a percentage of people that don’t really dive in and do the work. Stop trying to make those people engage and spend your time with the 12.5% that’s going to continually buy your programs (listen to find out more).
  • The people who get really good results from you are your rockstars. Don’t try to keep making content for these people. Use their stories and testimonials to bring in your ideal client. 

The pie of engagement is relevant for people who engage in your community and those who buy your programs. If you draw a circle and draw a line through the middle. This is the start of getting a good idea of how engagement works. 50% of the people might engage but they won’t do the work. Divide one of the halves into 4 parts. These are people who will engage with your stuff to varying degrees. Some of them won’t get results and others will. The ones who get good results will refer you and bring you more business. Don’t fight the pie, just do what you can to get more people into your stratosphere.

Here is my awesome drawing of the pie of engagement.


If you want to learn more about how to give your business a growth spurt then join me for a FREE LIVE TRAINING at www.boss-mom.com/training and check out our other free resources at www.boss-mom.com/goodies

Referenced in the Show

Want help figuring out your next steps in business? Schedule a free 15 minute Fitting Call Now! www.boss-mom.com/fitting   (limited spots available)

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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