Screenshot 2023-12-11 at 11.03.47 PM

Why Our Brains Won’t Let Us Niche Down

Wish you could get your content seen more?

Wish you could get your content seen more?

Grab our 63+ engagement-boosting questions you can use right now to attract your ideal person and get them excited about you and what you offer.  Grab them here!

Niching down is essential for a successful business, but that doesn’t mean it’s easy. Far from it, finding a niche is one of the hardest decisions a business owner will have to make. 

What is it about the idea of narrowing down our scope that scares us so much? More importantly, can we push past that hesitation, so we can see the benefits of niching down? In this episode, I’m sharing why our brains don’t want us to niche down, and how we can do it, anyway!

Our brains tell us we’re different from everyone else and can help everybody, but not niching down HURTS you.

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • How to break free from the idea that we ‘could’ do more
    Are we diluting our impact by trying to be of service to everybody
  • The key to getting more clarity in our businesses
    How can we get crystal clear on the exact person we want to serve through our businesses? 
  • How to start niching down, today
    What tangible steps can we take right now to narrow our scope and define our audience?


This Show was Made Possible By: 


Do you ever feel like you need a coach to help you reach your goals? Of course you have, we all have, and you DO need support, guidance, and accountability. The challenge is that you have always believed that you needed to spend thousands of dollars to get the attention and guidance you need. UNTIL NOW!! (ok I always wanted to be super dramatic and say that)

But really, we built the Nurture to Convert Society to be the ONLY (and I really mean the only) group coaching program that offers a member-centric approach that provides so much more support and guidance than any program you have already paid for or hoped you could find.

For every wonderfully brained Boss Mom who feels like
they just can’t seem to figure out how to get their business to grow.

Who doesn’t just want a coach telling them WHAT to do, but one that will actually show them HOW to do it (we are talking step-by-step). Who wants to be a part of a vibrant private community that provides meaningful feedback AND get personalized coaching from an experienced marketing/content expert.

A Boss Mom who knows that her beautifully unpredictable schedule isn’t something that needs to be fixed to be successful (because you can’t),
and wants to follow a system that will get results without sacrificing family time.

If you want to join a group coaching program that gives you specific (and flexible) guidance, makes you feel supported, gives you just-in-time decision support, becomes your new community home, and helps you reach your sales and marketing goals in a way that feels easy, fun, and not so time-consuming. Then you have found your new home my friend.


or check out our 7 Marketing Mistakes Boss Moms are making training.

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.