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The Simple Business System That Can Make You a Millionaire With One Product w/Haley Burkhead

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As Boss Moms, our lives are complex and unpredictable, and the last thing we need is a business built on live launches. The endless cycle of opt-in content, launch PTSD, and complicated marketing strategies only creates chaos, and it doesn’t work for us or our families.  

If we want our businesses to align with our lives, we have to run simple, evergreen marketing systems. 

I’m passionate about running simple businesses and I’m excited because my guest, Haley Burkhead shares the same passion. She is a sales psychology specialist and the creator of the Recurring Profit system. She has scaled her earnings to $1 million with one course, and now she’s helping other women launch simple, evergreen recurring profit businesses. Since we’ve shut down The Boss Mom Academy, I’m recommending Haley’s course because I love what she’s doing. 

What are the key parts of Haley’s system for scaling to $1 million with a single course or membership site? How can we attach real numbers to our business dreams so they feel more attainable? Why does evergreen benefit both us and the people who buy our products?

In this episode, Haley Burkhead shares how she helps entrepreneurs build simple, profitable businesses, and the things we need to put in place to make it happen.


“Evergreen is about automating what works and having a sales machine that sets someone up to be a successful student inside your program.”

Haley Burkhead


Things You’ll Learn In This Episode


  1. Why live launches create stressful, draining businesses
    Boss Moms can’t run businesses based on live launches. It conflicts with the complexities of our lives and the unpredictability of family schedules. What we need is a simple business supported by an evergreen strategy, which allows us to grow by marketing and honing one product, instead of constantly launching new products. 
  2. Why evergreen nurtures people the right way
    Live launches require people to make a buying decision on our timeline, evergreen allows them to buy on their own time. By nurturing them, we allow them to feel comfortable and build trust so they can buy when they are ready. It sets our students up to get our intended results and reduces the likelihood of buyer’s remorse. 
  3. How to turn our dreams into real, attainable goals
    When we come up with a goal of how much money we want to earn from our programs, it can feel really overwhelming and unattainable. However, if we attach real numbers to the dream, we can figure out how many leads we need to generate according to our conversion rate to make the money we want. When we break it down, it feels more attainable and possible. 
  4. The power of an “Easy Yes” Webinar
    An effective webinar is not about selling or scaring them into buying. It’s about taking someone who is the perfect person for your program and nurturing them so they make a decision for themselves. A good webinar doesn’t try to convince, it leads and empowers.  


Guest Bio- 

Haley Burkhead is the creator of Recurring Profit and the host of the Hey Haley Podcast. She specializes in using sales psychology to help entrepreneurs scale to their first 1 million dollars with a course or membership site. After watching others deal with live launch exhaustion and the endless opt-in and content cycle with no real revenue return, she created a different strategy that didn’t rely on Facebook ads, a big warm audience, or live launching to attract leads. Her approach now helps thousands of entrepreneurs normalize and achieve big numbers for their business!

Recurring Profit is Haley’s signature program that’s designed to help entrepreneurs create 10k evergreen months with a course or membership.

For more on Haley’s program and to see her webinar, visit https://boss-mom.com/profit.


This Show was Made Possible By: 


Welcome to the Nurture To Convert Society, the preferred membership for driven women entrepreneurs who want a predictable way to scale your business to those consistent four figure months.

Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy that we used to build the Boss Mom Brand and we are seeing women everywhere starting to get the freedom they deserve…both time and financial freedom.


And if you always feel like there isn’t enough time and you can’t handle one more thing. Then you need to get our free training on “Exactly how to structure your time so you can consistently grow your business in less than 15 hours a week”

It will give you permission to stop doing a few things and give you the exact weekly schedule to grow your business in less time. And I’m a mom of two so I know how precious time is, and how unpredictable life can be.

Grab the free training at www.boss-mom.com/time

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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