Screenshot 2023-12-11 at 11.03.47 PM

Episode 384: Behind the Scenes of a Boss Mom Internal Meeting with Amy Lockrin

GUEST interview promo template

Wish you could get your content seen more?

Wish you could get your content seen more?

Grab our 63+ engagement-boosting questions you can use right now to attract your ideal person and get them excited about you and what you offer.  Grab them here!

A lot of us listen to podcasts and attend talks with entrepreneurs, but it can be difficult to picture the daily running of the speaker’s business as they give examples or describe systems. What’s actually happening behind the scenes? How do finished products come to life? What does the process look like?

On this episode, I talk with my Director of Operations, Amy Lockrin, to give you an inside look into one of our meetings.

If your business can’t get better when you step away from it, you’re not the CEO. -Dana Malstaff


3 Things We Learned From This Episode

Hire a Director of Operations or Integrator (05:08- 06:47)

A Director of Operations is an important part of your business. They’ll help you maintain your focus to ensure you’re looking at every venture as logically as possible. They’re also the ones who will be able to step in, in the event you leave your business for a month. As the CEO, you have to be able to step away for periods of time. The Director of Operations allows you to do that and should be able to improve your business in your absence.


Not all your ideas will come to life, and that’s okay! (29:31- 30:20)

If you’re a creative person, you probably have a million ideas every day. Obviously, not all of those can become a reality. That’s why you need a Director of Operations. They’re the ones who will help you execute certain ideas and determine which ones to skip.


Get comfortable with hearing ‘no’ (30:54- 32:00)

Your business needs to be run by a team of brainstormers. That means having discussions and allowing for constructive criticism. If you’re hearing ‘no’ from an operations manager, never take it personally. This is about making the best business decision, not personally attacking you.


There’s a lot of work that goes into running a business that, unless you’re part of the operations, you might not know about. There are a lot of conversations that take place before anything happens, and the more skilled voices we have to share in those conversations, the better. Running a business is like raising a child: it takes a village. Don’t shy away from having a team to help you. You have the building blocks, so get someone to help you set them up.


Guest Bio

Amy Lockrin is an Operations Integrator for female entrepreneurs that are ready to thrive in their business and leave behind the overwhelm of “to-do’s.” She is the founder and CEO of Lockrin Services, an integration and implementation agency that strategically partners with visionaries while propelling their businesses forward through action. She loves to make things happen in your business so you can go back to being creative through project management, business management, and strategic planning sessions.


She is also the mother of two of the chattiest children that ever existed, Wyatt and McKinley and wife to her beer-making husband, Jimmy. When she isn’t elbows deep in business owners strategic plans she loves to go to the beach, read, and spend as much time outside as possible.


To find out more about Amy, you can follow her on:

website: www.amylockrin.com

contact: amy@amylockrin.com


instagram: @amylockrin


Show Sponsor


Welcome To Your New Business Support System

A place where you get decision support, training, and community when you need it most.

Introducing the Boss Mom Vault Membership site.

This is the membership site that will help you build a stronger business, get more clients, and grow your brand.

Try it out for 7 days for just a $1
Then pay $97 a month with no commitment or risk.

VERTICAL title graphic - Boss Mom
Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.