Episode 378: How to Leverage Vertical Video & Messenger Bots to Create Relevant Content For Our Audiences w/Marki Lemons-Ryhal
Social media is the most powerful way for us to get in front of more people and reach more of those who might want our services or products. How do we create content that moves the needle for our businesses in a meaningful way? How much of ourselves and our lives should we be putting out there? How can we leverage social media so that it actually helps grow our business?
On this episode, I’m joined by real estate broker and trainer, social media expert, and entrepreneur, Marki Lemons-Ryhal, who shares on the social media trends we should be paying attention to right now.
When it comes to social media and technology, there’s something new every day. Instead of having a degree, we have to become lifelong learners. -Marki Lemons-Ryhal
3 Things We Learned From This Episode
Verticalization of content (14:18 – 16:27)
We want to get into the habit of creating vertical content for Facebook and Instagram Stories. Because the videos or photos disappear so quickly, in order to get any organic traffic, we have to create and post content consistently. The goal should be to create two 1-minute videos a day: one vertical and one horizontal.
How to turn social media views into leads (21:28 – 22:52)
If you want to grow a following, generate leads, or sell a product, have a call-to-action in your videos followed by landing pages and lead capture forms.
Why you need to keep your content within the Facebook ecosystem (24:38 – 25:05)
Push people to the Facebook messenger bot so that they stay in the Facebook ecosystem. If you’re doing Facebook posts or ads and Facebook sees a link to an outside opt-in page or video, your ads cost more or they’ll go to less people.
When it comes to content that will generate a response from people, it’s all about being the authority that solves problems for our audience. Through social media, we have the best listening tool to learn about the pain points and challenges people are having. With that information, you can now come up with solutions to these problems that are cost-effective and don’t take up too much time. By solving a problem that makes people engage with us, we can grow a following and ultimately grow our business as well.
Marki is a Licensed Managing Broker, REALTOR®, avid volunteer, and Major Donor. She is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. You can find Marki on Instagram, Twitter, LinkedIn, and Facebook.