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Episode 295: Nurture Your Business: How to Leverage Your Thank You Pages


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On your website, a “thank you page” should be the first thing a person sees after they’ve said “Yes!” to you about something. If we fail to provide them with more ways to interact or connect with us, we’re missing out on a huge opportunity. We want to guide people to the next step while they’re open, energetic, and excited about us.

In this episode, I’ll explain how powerful your thank you page can be, how it can help you create die-hard fans, and share some tips on exactly how to build it!

“It’s not ‘salesy’ to offer them an additional step to get closer to what they want.” – Dana Malstaff


3 Things We Learned From This Episode

  • A thank you page is a great way to allow a person to continue their journey with you, especially if you have more to offer that can improve their life.
  • Don’t assume that people don’t want to dig deeper into what you have to offer.
  • Give yourself the depth and potential to have die-hard fans
  • A professional-sounding video is a great way to strike a chord emotionally and communicate who you are in a way that text can’t.

Start the message of your page by thanking them for specifically what they did (or the form in which they said “yes” to you). Speak to their frustration AND the possible transformation. Let them know they’re in the right place and provide the source of a solution. Setting this up in a way that resonates with your target audience is a powerful way help them find you, connect with you, and want to share you!

Referenced in the Show

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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