Episode 204: Branding, Websites, and Love with Cathy Olson

Branding is kind of a big thing in the world of an entrepreneur and it’s something you want to make sure to get right so that you are set apart and set up to successfully connect and communicate with the right people.

But honestly? Branding can go so much further beyond business, which is something I’m chatting about with my lovely guest, Cathy Olson.

Cathy has been beautifying brands and designing experiences of digital delight for over 17 years, including working with multi-million dollar brands.

Now as founder of Love Inspired, an international branding and web design studio with a boutique approach, she helps creatives package their expertise in a way that excites eyes, hugs hearts, and cues cha-chings.

Listen + subscribe on iTunes // Stitcher

Cathy’s Boss Mom Journey

Cathy starts off by sharing that she’s been a creative person her whole life and always had a pretty good idea of what she wanted to do with her life.

Her aunt was a graphic designer and her grandpa was an architect, so she grew up seeing people get paid to do art and knew she wanted to get into doing some kind of commercial art.

She’s now been a graphic designer for the past 17 years and went out on her own nearly 10 years ago. Though she started working with bigger brands, which had a lot of advantages, at the end of the day she felt like it was always about the bottom line and the experience lacked the kind of heart and passion she was looking for.

When she got engaged she started creating custom wedding invitations on the side to help pay for her wedding, but never planned for it to be an actual business. Eventually though, she had two full-time gigs on her hands and she had to make a decision.

In 2008 she quit her “cushy” job at the heigh of the economic recession, which she was criticized for at the time. But when deciding between working with the bigger companies or working with amazing, passion-driven clients in the wedding industry, it was a no-brainer for her.

Luckily she made the right decision, because just four months later the company she had been working for ended up doing a bunch of layoffs and she’s certain she would have been included.

Ever since then she’s been doing her thing, and growing Love Inspired into what it is today. Her focus now is really helping the business owners who are in spaces that feel overcrowded and like no one’s listening. Together, they work to create a brand and website that is different and unique, that stands out and makes a real impact instead of just being “one of the many.”

Important Things to Consider When Building Your Website

After so many years in this industry, and being an entrpreneur herself, Cathy has a wealth of knowledge and expertise when it comes to creating beautiful, functional websites that convert like crazy and reach the right people with your message.

She talks about how people often go straight into design without first bearing in mind user experience. She suggests starting with the journey you want to take people on in mind first, then figuring out how to beautify that journey.

Your homepage is the place where you want to make a lasting impression and answer everyone’s primary question: “am I in the right spot?”

Another important thing is making sure to clearly share who you are and what you do….but in a way that makes it about them, not you. They are the ones you’re trying to guide through a journey of recognizing their need or desire for you, not the other way around.

Cathy also stresses the power of eliminating overwhelm when creating your website. Focusing on making your website user experience as streamlined and guided as possible will help you so much in the long run.

Tools That Cathy Loves & Recommends

Something brilliant that Cathy shared is that there is variability between people’s conscious and subconscious, which means people will tell you things that are different from what they are actually doing.

Using tools to actually track and see what people are doing on your website helps you be strategic about how to connect with them and create the end result you want.

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

Sponsor Spotlight: Trello

Have you been introduced you to what I call my “work wife” yet? If not, let me make the introduction. Meet Trello– the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what’s left of it anyway).

I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

Connect with Dana & Cathy

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

Listen + subscribe on iTunes // Stitcher

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
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