Episode 20: How Podcast Interviews Help Us Gain Visibility, Refine Our Message & Get In Front of More People w/Tom Schwab
As business owners, the most work we do is cutting through the noise so that our audience can find us. Why is podcast one of the best ways to go from unknown to trusted expert? What are the things that determine whether a podcast marketing strategy can actually succeed and have predictable results? Why are podcasts the best marketing opportunity for introverts?
On this episode, Interview Valet founder, Tom Schwab shares his Boss Dad journey and why every entrepreneur should be leveraging podcast interviews.
Instead of trying to break through the noise, which adds to the noise most of the time, why not get in on the conversation they’re already listening to? -Tom Schwab
Things We Learned From This Episode
1. The power of podcasts in relationship-building (08:43 – 09:34 )
Podcast interviews aren’t just transactional, they can be a platform for long-term relationship we can have with the host and listeners, and many times that is the biggest opportunity.
2. How podcasting helps us refine our message (12:36 – 13:38 )
When we are new in business and still a little nervous about our message, podcast interviews actually give us a chance to become more comfortable telling our stories and test out the message while we still get exposure. By repeating our stories they become more refined, and this gives us confidence to tell more stories as we grow.
3. Why podcasting is perfect for introvert entrepreneurs (15:29 – 16:09 )
The podcast is the greatest place to hide behind as an introvert. You can be in the comfort of your own home or office, and you can open up just enough without being overwhelmed by being in front of a large crowd.
The definition of an expert is someone who knows more through training, education or life experience than the average person. When it comes to our businesses and what we do, we are all experts and we all have stories to tell to the right listener. That makes us great candidates for podcast interviews, and gives our businesses a massive opportunity to connect with people. What makes people succeed in podcasting is message, marketing and machine and if one of these is weak, the whole strategy will be weak. Have a story to tell and not just a product to sell, be targeted and focus about the opportunity and make sure your website and social media actually proves that you’re an expert.
Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and ecommerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then, he helps them to turn listeners into customers.