As entrepreneurs, we’ve been tricked into believing that a successful brand is all about having the perfect strategy or the best marketing techniques. So we work tirelessly, pouring our heart and soul into our businesses, only to feel disconnected, overwhelmed and burned out on marketing. Have you ever wondered why, despite your hard work, your […]
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A lot of marketing strategies today feel cold and don’t work well. This makes it hard for busy moms to connect with their audience while taking care of their families. What if there’s a way to market that not only helps you build real relationships but also helps your business grow? Many traditional marketing methods […]
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Life is cyclical and seasonal, but adapting to these cycles can lead to a more balanced and fulfilling life. Many moms put a lot of energy into trying to maintain control, only to end up overwhelmed and out of sync. The truth is, being in control shouldn’t be our ultimate goal. Embracing the ebbs and […]
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Summer is fun but let’s be real, it can also turn our usual routines upside down—especially for us Boss Moms balancing our businesses with family life. It’s super important to understand that our lives change with the seasons. There are ways to keep your business moving forward during the summer, all while making sure you […]
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You know that feeling when you meet someone and you instantly ‘get’ each other. Well, you NEED these ‘get each other’ relationships if you want to succeed in motherhood and business. Seriously, this is not a NICE TO HAVE…this is a MUST HAVE! Social media is great, but nothing can move you forward like networking. […]
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I Shut Down My 75k Facebook Group I’m diving into one of the biggest changes I’ve made in my business journey: shutting down our 75,000-member Facebook group. It’s a huge decision, and if I’m honest, it was a lot scarier than I anticipated. But sometimes, even if something seems good, we have to be willing […]
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As entrepreneurs, we pour ourselves into building these amazing businesses, the last thing we’d ever consider is shutting them down, especially when they’re doing well. Why would we choose to walk away from something that’s actually working? Well…that’s where Krista Lockwood found herself. After building a 6 figure business over the last 5 years, she […]
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Today’s rules of marketing force us in one direction: be everywhere, all the time, non-stop. It’s all about more content, more entertainment, and of course – more virality. Here’s the problem for moms: this isn’t a sustainable version of marketing. It’s exhausting, guilt-inducing and unrealistic. Our life requirements don’t align with being online all the […]
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As entrepreneurs, there’s a ton of pressure to commit to one thing and stick with it, no matter what. Even though we’re constantly evolving, switching things up makes us think we’re wishy-washy, indecisive and uncommitted. Does that mean we have to sell and say the same thing forever, even when it’s no longer in alignment […]
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Cathy Heller Shares Nervous System Regulation Tips Managing a business while raising a family is a balancing act that requires not just time management but also emotional resilience. On a recent episode of the Boss Mom podcast, Dana Malstaff and Cathy Heller dove into the power of nervous system regulation, exploring how finding inner calm […]
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