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Behind Boss Mom’s Success: My Winning Moves and My Biggest Slip Up


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As entrepreneurs, we’ve been tricked into believing that a successful brand is all about having the perfect strategy or the best marketing techniques. So we work tirelessly, pouring our heart and soul into our businesses, only to feel disconnected, overwhelmed and burned out on marketing.

Have you ever wondered why, despite your hard work, your business isn’t growing as you hoped?

The reality is that nurturing genuine connections and creating a loyal community takes more than just effort—it requires a deep understanding of your audience and a commitment to authenticity.

In this episode, I share my journey of building a strong and connected community over the past decade. I reveal the proven ways that have helped me foster a sense of belonging among my followers and also talk about the mistakes I made along the way.

“You can’t help everybody, sometimes the people that need you the most don’t have the bandwidth to do and implement what you want to teach them. You can’t build a profitable business on the people that need you the most.” -Dana Malstaff

Things You’ll Learn in This Episode

  • Separate Yourself from Your Content

    If you don’t take your content too personally, you won’t be afraid to share your ideas and connect with others. How do you create a separation between your content and your identity?

  • Help Those Who Are Ready

    We want to help the people who need us the most but you can’t build a business on people in survival mode. Who should we focus on instead?

  • Share a Common Goal

    When people believe in the same goal, they work better together. How do you tap into what you and your community want to change in the world?

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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