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How to actually hit your goals next year: A strategic plan to keep us on track

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‘Tis the season of goal setting for the new year, and as moms who have a million distractions all the time, it’s important to find the most efficient and effective way to get to where we want to go. 

How do we set goals that are aligned with our capabilities? How do we build off of what worked this year? There will be moments where we’ll veer off the path, how do we get back on track when it happens? 

In this episode, I share a plan that will help us accomplish our financial, environmental and emotional goals in 2022.

“A strategic plan should help you make decisions, it should help you say yes or no to things.”

-Dana Malstaff

Three Things You’ll Learn in This Episode

  • How to use the F-E-E test to set our goals
    Why do we need to consider financial, environmental and emotional outcomes in our goal setting?
  • How to avoid goal setting strategies that make us feel overwhelmed and guilty
    Not all strategies are created equal – how do we create a plan that we’ll actually follow through on?
  • The importance of creating a daily focus
    What steps can we take to translate our overarching goals into daily actions?


This Show was Made Possible By: 


Do you ever feel like you need a coach to help you reach your goals? Of course you have, we all have, and you DO need support, guidance, and accountability. The challenge is that you have always believed that you needed to spend thousands of dollars to get the attention and guidance you need. UNTIL NOW!! (ok I always wanted to be super dramatic and say that)

But really, we built the Nurture to Convert Society to be the ONLY (and I really mean the only) group coaching program that offers a member-centric approach that provides so much more support and guidance than any program you have already paid for or hoped you could find.

For every wonderfully brained Boss Mom who feels like
they just can’t seem to figure out how to get their business to grow.

Who doesn’t just want a coach telling them WHAT to do, but one that will actually show them HOW to do it (we are talking step-by-step). Who wants to be a part of a vibrant private community that provides meaningful feedback AND get personalized coaching from an experienced marketing/content expert.

A Boss Mom who knows that her beautifully unpredictable schedule isn’t something that needs to be fixed to be successful (because you can’t), and wants to follow a system that will get results without sacrificing family time.

If you want to join a group coaching program that gives you specific (and flexible) guidance, makes you feel supported, gives you just-in-time decision support, becomes your new community home, and helps you reach your sales and marketing goals in a way that feels easy, fun, and not so time-consuming. Then you have found your new home my friend.


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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