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These social media hooks work (like crazy)


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Hooks are currently a popular trend in marketing, and it is important to incorporate them into your strategy in order to generate sales and leads. Hooks are like bait that attract and engage your audience, but unlike clickbait, they must deliver on their promise. The key is to create legitimate bait that captures attention and compels people to take action.


So, what exactly are hooks? Hooks are attention-grabbing statements or phrases that pull people in and make them want to learn more. They are essential in a world filled with distractions, such as social media, work, and personal responsibilities. Hooks help cut through the noise and capture the interest of your target audience.


There are a few rules to follow when creating hooks that work well on platforms like Instagram, YouTube shorts, TikTok, Facebook, and even through tools like ManyChat. ManyChat is a tool that allows you to automate the process of creating hooks and generating leads while you sleep. If you’re interested in learning more about this, we have a $17 course available that teaches you how to create 5-second hooks using ManyChat automation.


Hooks can be used for various purposes, such as building your community, gaining followers, or driving people to your email list, sales pages, or scheduling calls. The magic happens when you can consistently get people to see your pages and take action. This is especially important if you have a small audience or if you want to move people away from social media and into a space where they can engage with your brand more directly.


Creating hooks forces you to clearly communicate the results or outcomes you can provide to your audience. It helps you refine your message and make it more compelling. Instead of spending hours explaining what you offer, hooks distill the essence of your solution into a concise statement that grabs attention and generates interest.


Brainstorming hooks

To brainstorm hooks, you can use the following formulas:

1. “The way I got [desired outcome] was [specific action or strategy].”

– For example, “The way I got my baby to sleep for 12 hours” or “The way I lost 20 lbs after trying every fad diet.”

2. “Unpopular opinion: [contrarian statement].”

– For example, “Unpopular opinion: You can lose weight while eating food you love” or “Unpopular opinion: Your child is capable of sleeping throughout the night if you use the right strategy.”

These formulas help you call out your target audience and address their pain points or desires. By presenting a solution or challenging common beliefs, you can capture the attention of those who resonate with your message.


Remember, hooks are just the beginning. Once you have captured your audience’s attention, you need to provide them with valuable content, nurture them through email marketing, and guide them towards your offers. But hooks are the first step in the process of attracting and engaging your audience.


Hooks are essential in today’s marketing landscape. They help you cut through the noise and capture the attention of your target audience. By using attention-grabbing statements or contrarian opinions, you can compel people to take action and engage with your brand. So, start brainstorming hooks for your opt-ins or offers, and don’t forget to share your ideas in the comments below. I look forward to seeing your hooks and providing feedback. And remember, the more you refine your hooks and test them, the easier it will be to generate leads and sales.

Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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