How to Ensure

How to Ensure Your Opt-In Brings You Business

Opt-ins are a vital part of us building relationships with more people and growing our businesses. Why are they so effective? How do we make sure our opt-ins are aligned with what we sell? On this episode, you’ll learn about what it takes to create effective, highly converting opt-ins. 

Getting people on your email list and nurturing them creates a much longer relationship. -Dana Malstaff

 

3 Things We Learned From This Episode

  • Recognize that your opt-in isn’t part of your identity and if it doesn’t work, it’s not because of you, it’s just that you didn’t position it correctly. Approach opt-ins as a place for testing.
  • You don’t need to learn something to teach your opt-in, it has to be something you’re already familiar with.
  • On the thank you page, ask them to do something discussing next steps.

Listen + subscribe on iTunes // Stitcher

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Connect With Us

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

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