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How to Ensure Your Opt-In Brings You Business

How to Ensure

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Opt-ins are a vital part of us building relationships with more people and growing our businesses. Why are they so effective? How do we make sure our opt-ins are aligned with what we sell? On this episode, you’ll learn about what it takes to create effective, highly converting opt-ins. 

Getting people on your email list and nurturing them creates a much longer relationship. -Dana Malstaff

 

3 Things We Learned From This Episode

  • Recognize that your opt-in isn’t part of your identity and if it doesn’t work, it’s not because of you, it’s just that you didn’t position it correctly. Approach opt-ins as a place for testing.
  • You don’t need to learn something to teach your opt-in, it has to be something you’re already familiar with.
  • On the thank you page, ask them to do something discussing next steps.

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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