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Boss Dad Spotlight: Learning To Effectively Advertise On Social Media w/Rick Mulready


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Social media advertising is vital for online businesses, so all entrepreneurs should be looking into it. Is there a right time to start advertising? What happens if we don’t have a big online following yet? Do we need to be hesitant to use retargeted advertising?

On this episode, host of The Art of Online Business podcast, Rick Mulready, shares how to advertise effectively on social media. 


It’s never too early to start using ads. Start running them as soon as you have an audience. –Rick Mulready


3 Things We Learned From This Episode


1. Start using ads as soon as possible (20:07- 21:58)
As soon as we have a social media presence and an audience, we should be leveraging ads. There’s no time like the present to start using ads if we have an audience.

 2. Build an audience (22:41- 24:01)
Those of us new to a platform may not have established audiences yet. The best way to build these audiences is by doing Facebook Lives, which we can later use as advertisements to build our following.

3. Rethink advertising (20:07- 21:58)
A lot of people are hesitant to use retargeted advertising because there’s a common belief that this is an invasion of privacy. We have to shift our mindsets away from that – advertising isn’t going anywhere, so we may as well provide useful information to the right people.


Guest Bio- 

Rick Mulready is the host of The Art of Online Business podcast and an industry-leading expert in teaching online experts how to take their online business to the next level. His not-so-secret superpower of simplifying Facebook and Instagram ads, teaching thousands of online entrepreneurs all over the world how to create consistent leads and sales, has translated into a 7-figure business. 

Before starting his business, Rick spent 12 years in corporate Internet advertising, working with the likes of AOL, Yahoo!, Funny or Die and Vibrant Media where he sold and managed online ad campaigns for some of the largest brands in the world.

To find out more about Rick, head to



And to take advantage of the free resource mentioned on this episode, head to rickmulready.com/bossdad 

Show Sponsor


Welcome to the Nurture To Convert Society, the preferred membership for driven mom entrepreneurs who want a predictable way to scale your business to those consistent four figure months.

Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy how the Boss Mom Brand was built. And now it will be yours!


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Learn more about the Boss Mom Academy here

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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