How to Save Time and Grow your Business by Letting Your Content Multitask.
Have you ever read a few posts on how to increase your visibility and wanted to cry thinking about all of the time it would take to do everything that’s recommended? Ok maybe that is a little dramatic, but you get the point. When you are what everyone is calling a solopreneur, your time is precious and you have to use it wisely.
So how can you get out there in multiple mediums without spending all day, every day, on content? The answer is simple, let your content multitask.
Now this is not a new concept, but it is one that I truly believe in, and there are a few reasons why I think entrepreneurs don’t multitask their content enough.
They don’t want to repeat themselves too much, thinking they need fresh new content all the time. Ok, fresh content is good, but remember that people need to hear things more than once to internalize it, and not everyone is hanging out in the same places.
They want to protect their content. You know the saying, ‘if you love something set it free’? Your ideas need to get out there, and the only way for that to happen is to spread the word and talk about things you think are important, and that requires putting your content in multiple places so more people see it.
They get worried that it will take too much time. Think of it this way, if you spend an hour rewriting your About page, then you spend 30 minutes translating that experience into a blog you have not only created a new post about something you had to do anyway, you will get more views on your About page. Now wasn’t that worth the little extra time
The point is that pretty much everything you do can be repurposed, from the experiences you have, to the work you do on your business, to the posts you write, it can all do double duty for you.
So here are a few ways you can get your content to multitask.
1. Write about the experience: When you are updating something for your business (part of your site, social media sites, content, products, etc.) make sure you write a post about the experience. The experience isn’t salesy, but it will drive traffic to your new content/page/product.
2. Make an infographic: Pull the text out and make it into a post and break up the graphic and put it on SlideShare. Oh and you can also pull out individual aspects of your infographic and use it to send out tidbits to social media and link back to your graphic.
3. Create a new tool for your clients: Say you create a new guide to help a client, consider making that guide a free opt-in download, or put it on your site and charge for it. These little guides act as a great primer for potential clients.
4. If you have an onboarding process for your clients, consider turning it into a course. It can then act as a sales funnel for potential clients and you can bring in passive income at the same time.
5. Take important statements from your website and create images. Take your mission, a CEO quote, or fun fact and put it on an image. You now have new visual content for the social media’s like Pinterest and Instagram. Plus you can now put those images in different parts of your site and link it back to specific pages to get more page views.
As you can see there are lots of ways to make your content multitask.
Now there are 2 places that I think are a little trickier: YouTube Videos and Podcasts. These are really great places to expand your reach and build a following, but they do take more time when it comes to repurposing content.
You can definitely take any post you create and talk about it on a video or podcast, it’s the editing and the prep time that will add to your time requirements. I suggest you go the opposite way and create content for a podcast or video first and then create a transcript and quotes for images after the fact.
I realize that I haven’t told you how to execute these ideas, but that will come in a future post. For right now, I encourage you to think about your current content and write down how you could make your current content multitask.
Let me know what you come up with in the comments below and make sure you sign up to get great tips and content, including future posts, sent right to your inbox.