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Episode 391: Nurture Your Business: 6 Reasons Why You Should Love Facebook

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Some business owners are critical of Facebook for having bad intentions, but if you look at it carefully, Facebook actually wants everyone to succeed. How does Facebook’s transparency work in our favor? What targeting tools does Facebook have that makes marketing easier for us? How do Facebook groups help us with engagement? In this episode, I explain why I love Facebook and how authenticity and community are key to building success on Facebook.

Facebook has been so exponentially important and instrumental not just in my business, but in my life. -Dana Malstaff

 

3 Things We Learned From This Episode

  • We may think that the transparency of Facebook works against us as businesses. However, if we run good, authentic, caring businesses, our audience sees it. Facebook rewards this, and it works in our favor.
  • When family and friends engage with our Facebook posts, it limits our ability to be visible to our target audience as similar profiles are targeted for further engagement. We need to engage with the right people in the right way.
  • Facebook groups work better as platforms for engagement. Group members can post and start conversations which also relieves the responsibility of the business as the only contributor.

 

Facebook has changed the way we communicate with each other by allowing us to identify who we are and what we care about, as well as by finding other people who love and care about those same things. By running an authentic and caring business, and targeting and engaging with the right people, we can create a community on Facebook that helps our business be visible and successful.

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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