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Episode 376: Building Support Networks & Friendship Groups for the Modern Woman w/Michelle Kennedy

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Our modern, busy world can be a lonely place if we don’t have a support group that understands what we deal with as moms, entrepreneurs and women. Why is this such a huge opportunity for social networks of today? Why is it so powerful for women to have a voice and a space to express themselves? How does this help the modern woman navigate the workforce with greater ease?

On this episode, I’m joined by Michelle Kennedy, founder of Peanut, an app that connects “like-minded mamas”. She shares on her boss mom journey and how being a mom and an entrepreneur birthed her business.

For the longest time, social has been broad. Now there’s an opportunity for social to become much more specific to the threads that connect us. -Michelle Kennedy


3 Things We Learned From This Episode

Why we can’t share everything with everyone (13:05 – 16:04)

We all need support and advice from other people, often about things we can’t easily share with coworkers, or even our partners, because they won’t relate. Connecting with and talking to other women who are in that same space gives us the confidence to open up and have a voice.


Why friendship groups have become specific to different needs (16:08 – 16:54)

The way we use our friendship groups or support networks nowadays can be thought about in the context of verticals. The people we hang out with don’t have to fulfill every single need we have. We can have friends and relationships for different things, and this actually benefits all the relationships we have. This has created an opportunity for social networks to be more niched down or specific to different things instead of being broad.


Why women need online support groups now more than ever (20:24 – 21:00)

Women are being factored into the economy of the workforce in such a different way than before. While we’re being counted, there still isn’t a good network of support. We’ve become more dispersed from where our families are, and we may move around a lot. We need support groups that take that into account.


We’re at this amazing, beautiful time in society where we can talk with more honesty and confidence about what’s happening with women. We can share experiences we’re going through and connect with people who can make us feel less alone. It’s so powerful for us to feel like we have a voice, and that there are other people supporting us. It makes the journey of being a mother and women even more fulfilling.


Guest Bio

Michelle Kennedy is the CEO and co-founder of Peanut. She started Peanut after struggling to meet other mamas she could relate to while also working. After finding herself trawling outdated blogs for baby advice at 2 am while her friends were still hanging out in clubs, she decided to create a product that would empower other modern mamas to support each other.

Michelle started her career as an M&A lawyer at leading international law firm Mishcon de Reya. She later joined dating app, Badoo, where she transformed the internal legal offering within Badoo and eventually rose to the role of Deputy CEO at the $100m+ revenue generative market leader. She was also integral to the launch of the dating app, Bumble.

Having worked in the dating apps industry for five years, Michelle has unprecedented experience and understanding of the safety and growth elements of building a social product.

To download or learn more about the Peanut app, go to https://www.peanut-app.io/.

VERTICAL title graphic - Boss Mom
Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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