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Don’t Multiply, Amplify: How to Streamline & Simplify Our Way to a Scalable Business w/Brittany May

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Entrepreneurs are bombarded with the persistent push to be everywhere and do all the things. This often comes from the mindset that creating more and multiplying what we sell will bring us better results

This way of thinking only causes unnecessary complexity and confusion. Doing more doesn’t increase our chances of success, it actually diminishes our impact.

Running a simple, streamlined business is the key to a chaos-free, scalable system that allows us to do what we’re passionate about more efficiently.

The key is dropping what’s not working and amplifying what is through evergreen content, automation, and honing in on the essentials.

How do we shift our mindset so we can let go of what’s not working? Why is evergreen content the key to simple stress-free scaling? In this episode, digital strategist and business coach, Brittany May shares how she helps women accomplish more in their businesses by doing less and amplifying the right things.

“It’s better to put our brainpower, energy, and focus into the things that can amplify our results.”

-Brittany May 


Things You’ll Learn In This Episode


  1. The power of evergreen
    Evergreen content and products allow us to leverage something we put our heart, knowledge, skills, and soul into once, and get it to do the work for us over and over again. Leveraging evergreen beats starting from scratch every single time, and it gives us the time to really hone in on what’s working.  
  2. How to determine what we need to eliminate
    Our feelings about what’s truly working in our businesses might lie to us, but the numbers never lie. By paying attention to our metrics, it quickly becomes clear what’s getting results, what needs improvement, and what we need to eliminate to amplify our impact. 
  3. Why consistency without insight creates frustration
    The key to a simple and streamlined business is not consistency for consistency’s sake. We’re told to be consistent to build a successful and profitable business, but there’s a caveat. If we’re consistent in the wrong thing, we waste our precious time and effort. What makes the biggest impact is being consistent in the things that actually work and serve our businesses.


Guest Bio- 

Brittany is a digital strategist and business coach for women entrepreneurs focused on helping them create smarter systems to scale simply. After running her first seven-figure business (the wrong way!) and having it take over her life, she is now passionate about helping moms structure their businesses in a way that is not only profitable but in a way that works FOR them and their families!

For more information, visit https://www.simplyhappylife.com/ for more information and to sign up for Brittany’s Accomplish More Masterclass. You can also follow @simplehappybrittany on Instagram.

(NOTE: The links on this page are affiliate links)

This Show was Made Possible By: 


Welcome to the Nurture To Convert Society, the preferred membership for driven women entrepreneurs who want a predictable way to scale your business to those consistent four figure months.

Get ready to simplify the ENTIRE process of how you engage and create content for social media. Position yourself as a leader and authority in your space. Make unique content, create A-HA moments for your audience in such a natural way you will connect and convert in no time. It’s literally the same strategy that we used to build the Boss Mom Brand and we are seeing women everywhere starting to get the freedom they deserve…both time and financial freedom.


And if you always feel like there isn’t enough time and you can’t handle one more thing. Then you need to get our free training on “Exactly how to structure your time so you can consistently grow your business in less than 15 hours a week”

It will give you permission to stop doing a few things and give you the exact weekly schedule to grow your business in less time. And I’m a mom of two so I know how precious time is, and how unpredictable life can be.

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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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