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“The Magic Is In the Pre-launch”: Why Live Launches Don’t Work & What We Can Do Instead w/Brenna McGowan

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Traditional, high-pressure, hustle-based live launches don’t make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress? 

Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people. 

How do we use our content as the machine behind a launch? Why does a pre-launch strategy better serve our customers? 

In this episode, I’m joined by a Boss Mom I believe is doing launches the right way. Strategic copywriter, marketing consultant and launch expert, Brenna McGowan shares her approach to releasing stuff and why it’s perfect for moms.

A pre-launch gives you time to collect data, use your content in a fun and exciting way and move people along that awareness journey.
-Brenna McGowan

Three Things You’ll Learn in This Episode

  • The 3 beliefs that make people want to buy from us
    What makes people decide to buy something from us and why do live launches work against this journey?
  • Why the pre-launch planning process is so critical
    We don’t have to put things out as quickly as humanly possible to succeed. Why do we achieve more by slowing down?
  • If urgency is ever a good thing
    Does it ever make sense for us to do a timed launch?

Guest Bio

Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.

Brenna also offers 1:1 Pre-Launch Plans where she creates a comprehensive and strategic outline from authority content to emails to social posts so you know exactly what you should be saying, writing, and doing before your launch to pre-sell spots and get people excited and ready to buy.

For more information on Brenna’s program, visit her website and follow her instagram.

Get Brenna’s free Pre-Launch Plan Cheat Sheet.

This Show was Made Possible By: 


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Dana Malstaff

Dana Malstaff

Dana Malstaff is the Founder of Boss Mom and creator Nurture to Convert.
She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves

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