As Boss Moms, our lives are complex and unpredictable, and the last thing we need is a business built on live launches. The endless cycle of opt-in content, launch PTSD, and complicated marketing strategies only creates chaos, and it doesn’t work for us or our families.  

If we want our businesses to align with our lives, we have to run simple, evergreen marketing systems. 

I’m passionate about running simple businesses and I’m excited because my guest, Haley Burkhead shares the same passion. She is a sales psychology specialist and the creator of the Recurring Profit system. She has scaled her earnings to $1 million with one course, and now she’s helping other women launch simple, evergreen recurring profit businesses. Since we’ve shut down The Boss Mom Academy, I’m recommending Haley’s course because I love what she’s doing. 

What are the key parts of Haley’s system for scaling to $1 million with a single course or membership site? How can we attach real numbers to our business dreams so they feel more attainable? Why does evergreen benefit both us and the people who buy our products?

In this episode, Haley Burkhead shares how she helps entrepreneurs build simple, profitable businesses, and the things we need to put in place to make it happen.

“Evergreen is about automating what works and having a sales machine that sets someone up to be a successful student inside your program.”

–Haley Burkhead

Things You’ll Learn In This Episode

1. Why live launches create stressful, draining businesses
   Boss Moms can’t run businesses based on live launches. It conflicts with the complexities of our lives and the unpredictability of family schedules. What we need is a simple business supported by an evergreen strategy, which allows us to grow by marketing and honing one product, instead of constantly launching new products. 
2. Why evergreen nurtures people the right way
   Live launches require people to make a buying decision on our timeline, evergreen allows them to buy on their own time. By nurturing them, we allow them to feel comfortable and build trust so they can buy when they are ready. It sets our students up to get our intended results and reduces the likelihood of buyer’s remorse. 
3. How to turn our dreams into real, attainable goals
   When we come up with a goal of how much money we want to earn from our programs, it can feel really overwhelming and unattainable. However, if we attach real numbers to the dream, we can figure out how many leads we need to generate according to our conversion rate to make the money we want. When we break it down, it feels more attainable and possible. 
4. The power of an “Easy Yes” Webinar
   An effective webinar is not about selling or scaring them into buying. It’s about taking someone who is the perfect person for your program and nurturing them so they make a decision for themselves. A good webinar doesn’t try to convince, it leads and empowers.  

Guest Bio- 

Haley Burkhead is the creator of Recurring Profit and the host of the Hey Haley Podcast. She specializes in using sales psychology to help entrepreneurs scale to their first 1 million dollars with a course or membership site. After watching others deal with live launch exhaustion and the endless opt-in and content cycle with no real revenue return, she created a different strategy that didn’t rely on Facebook ads, a big warm audience, or live launching to attract leads. Her approach now helps thousands of entrepreneurs normalize and achieve big numbers for their business!

Recurring Profit is Haley’s signature program that’s designed to help entrepreneurs create 10k evergreen months with a course or membership.

For more on Haley’s program and to see her webinar, visit https://boss-mom.com/profit.

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