Jenna Kutcher: Relationship building tips to grow your business

Today, we’re diving into a powerful conversation between Dana Malstaff and Jenna Kutcher, two inspiring women who know a thing or two about getting your business noticed. And they’ve found that the secret isn’t just about flashy ads or trendy marketing tactics. It’s about relationship building, focusing on genuine connections with your audience, and nurturing those relationships consistently. Let’s dive into the key points Dana and Jenna shared on how you can make a real impact through relationship building!

1. Relationship Building is Key to Getting Your Business Noticed

It’s easy to think that standing out in business requires bold marketing moves. But Dana and Jenna agree that real, lasting growth comes from focusing on relationship building. By understanding your audience’s needs and consistently showing up for them, you create a foundation that leads to trust, loyalty, and long-term support.

• Pro: Loyal customers who feel connected to you will support your business in meaningful ways.
• Con: Building relationships takes time, so patience is key.

How to get your business noticed tip: Listen to your audience, offer them value, and engage authentically. People notice when they feel genuinely heard and valued.

2. Make the Most of Your Time for Effective Relationship Building

Time is precious, especially when you’re balancing family and business. Jenna Kutcher shared how being intentional with your time allows for deeper relationship building, which ultimately gets your business noticed. Instead of nonstop hustling, it’s about knowing when to slow down and focus on what matters.

• Pro: Slowing down lets you focus on long-term success and relationship-building activities.
• Con: It may feel like you’re falling behind if you’re not constantly hustling.

How to get your business noticed tip: Dedicate time to strategy and relationship building, even if it feels slower. This approach lays the foundation for long-term visibility and success.

3. Boundaries Are Essential for Sustained Growth

Setting boundaries isn’t just a personal skill; it’s essential for business success, too. Dana Malstaff and Jenna Kutcher both emphasize that boundaries allow you to stay focused on the activities that truly help your business thrive, without the risk of burnout.

• Pro: Boundaries keep you focused and energized for consistent growth.
• Con: Saying “no” can be challenging, especially if you feel it might impact your visibility.

How to get your business noticed tip: Set clear boundaries around your time and energy. Focus on tasks that matter most and make an impact through relationship building.

4. Embrace Slow Growth for a Bigger Impact

Jenna Kutcher shared how the slow, intentional process of writing her book How Are You, Really? took over two years—and how meaningful that experience was. This intentionality aligns perfectly with relationship building, as it allows you to connect on a deeper level with your audience.

• Pro: Slow growth fosters strong, lasting relationships with your audience.
• Con: Waiting for results can be tough when you want immediate impact.

How to get your business noticed tip: Don’t rush the process. Take the time to nurture relationships and create meaningful content. This foundation will pay off over time.

5. Don’t Let the Fear of Success Hold You Back

Dana and Jenna discuss an interesting truth: sometimes, women entrepreneurs are more afraid of success than failure. This fear can prevent you from building strong relationships and showing up fully for your audience.

• Pro: Recognizing this fear lets you move forward with greater confidence.
• Con: Fear of judgment or unsustainable success can hold you back.

How to get your business noticed tip: Don’t overthink it! Embrace that not everyone will “get” you, and that’s okay. The right people will see your authenticity and connect with you through relationship building.

 

6. Be Present and Authentic

Dana and Jenna remind us of the importance of showing up authentically. When you’re present—whether with your family or your audience—you build relationships that matter. This is key to getting noticed in a way that resonates deeply with others.

• Pro: Being present helps you build real, meaningful relationships with your audience.
• Con: It requires consistent, intentional effort.

How to get your business noticed tip: Show up fully and be yourself. People resonate with authenticity, and it’s a crucial part of relationship building.

 

Final Thoughts and a Call to Action: Join BossMom+!

Getting your business noticed isn’t just about marketing—it’s about relationship building, setting boundaries, and showing up authentically. Dana Malstaff and Jenna Kutcher nailed it: success comes when you nurture real connections with your audience.

If you want to dive deeper into these strategies and connect with other moms who are building businesses, join us at BossMom+. It’s the perfect space for relationship building, networking with other B2C moms like parenting coaches and relationship experts, and getting the support you need to grow your business.

Ready to join? Head over to BossMom+ and start nurturing relationships the right way—watch your business get noticed like never before!

And if you haven’t subscribed to the Boss Mom podcast yet, what are you waiting for? We’ve got tons of amazing episodes, including conversations with inspiring entrepreneurs like Jenna Kutcher, who are all about relationship building and genuine connections. Remember, it’s not about doing it all—it’s about doing what matters and doing it well. Let’s get your business noticed, the right way, together!